The subject of green is all around us and summers overgrown foliage is a reminder. I think the news should offer a daily update on green each day. A bit of verbiage on how green evolves beautifully and lovingly along with our weather, coast to coast, sea to shining sea would evoke a smile from me every morning. I would surely turn the news on anxious for the update.
As summer days wind down and I get a bit melancholy I close my eyes and take in the smell of the hue known as green. The lush fresh smell of plant life fills my senses on the days where humidity is dominant just after a cooling rain. Oh the smell of lawn just cut, that to me is summer and in my mind’s eye its green. I find this so comforting in a time of uncertainty. This familiar color with all its attributes truly grounds me. I stop to wonder why a bit more deeply as August roots itself and September whispers “I’m coming”.
With a focus on Pantone’s Greenery to start conversation I invite you to think of all the good things that exist and revive us year after year no matter what the headlines say. I remind you look around, open your eyes to the diversity of green and it’s acceptance in our urban environment, rural landscapes and beach style land fronts. Revel in the open-mindedness of where it lands in our deep forest floors glowing and bright or our hot roof top garden planters puffed up in bluer shades of succulents laced with traces of red and orange and reflect on its resilience. It always comes back, its brave and its timeless. It keeps showing up, even though like Kermit the Frog would say, “it’s not easy being green”. I admire green. Fact is that this color represents hope and change.
When the weather is magnificent with roaring skies and bursts of lighting and wicked winds blow our precious gardens and fences all around accompanied by bashing high tides…..just a bit of time and the green glows again. Spring sings it open with the first buds of future leaves on trees and new grasses peaking through the lawns dull landscape. Summer embraces it and it thrives in a steroid infused like fashion simply because of moisture and heat. I invite you to gaze over the green apples at your market with a new perspective, stare deeply into the shapes and colors of squashes and brush your hand upon the herbs in your garden noticing all the amazing shades this wondrous hue holds. Remember green is morphing as time rolls to survive. It keeps its promises and reminds us that a new season is upon us and it will emerge again and again.
The color Greenery by Pantone is a cheery one though considering green’s vast possibilities. This happy and cheerful color is sure to lighten your mood and so I think everyone should own something in this hue or one of the varieties taking it into winter, spring to follow and pairing once again into summer too. Green teaches us about perseverance and working things out. Just look how it works with all the colors on your farmers market stand. It glows proudly with the purples of radishes and beets, it stands sportively with the yellow hues and it freely waves its leafy hands on all our delicious root veggies. Don’t hide from it, let it shine and keep believing in its power to come back each year a little tweaked perhaps but always strong and grounded. Green is honest. Green is good. Green is loyal.
I would like to congratulate Ritu Jadwani, one of our ESL/Fashion Business certificate students from 2008, on starting her own business! I’ve seen these in person and my personal favorites are the bracelets, they are beautiful. Congrats Ritu!
Namaste NYC is a fair trade brand that creates beautifully hand-crafted products in India for a global audience. We incorporate crafts like hand embroideries, block prints, hand tie-dye, metal work and punch work to design interesting textures. With an aim to revive the dying craft industry of India, we support khadi and mashru hand woven fabrics that are going into extinction due to lack of skilled weavers and industrialization. We collaborate with globally renowned non-profit organizations in India, which focus towards women empowerment and sustainable rural development through crafts and embroideries. All our products are made in sweat free women operated ethical workshops. Fairly traded, crafted with love.
(Founder and designer Ritu Jadwani) I am inspired by Indian craftsmanship and age-old embroidery techniques with a modern touch. I grew up in India and came to FIT to learn about the international fashion scene. With an undergrad fashion degree and Master of global innovation business degree I combine my skills and love towards hand crafted products.
Coming to FIT for the ESL Fashion Business Certificate Program was the best decisions I made in July 2008. It gave me immense exposure by attending a world-renowned institute and living in a fashion capital city, New York. The knowledgeable faculty mentors, resourceful library, world-class museum and its tours, extra seminars, graduation fashion shows, fashion and museum tours in the city, and my diverse fashionista classmates have been of great influence in starting my business. Fortunately, I got a chance to return to FIT in Summer 2013 for more courses and I hope I return again and again!
After finishing my studies at FIT and gaining some industry experience, I returned back to my country, India. Inspired by the local artisan’s hand crafting skills, I decided to launch my accessory and apparel brand to promote fair trade items and support the dying cottage industries of my town. We launched as a wholesale company at the NY NOW fair in New York, in February 2014. Soon we started supplying to stores that appreciated hand crafted colorful items. We hope to reach out to museums, hotels and more hand made stores by the end of this year. Recently we launched our online retail store on Etsy with worldwide shipping at nominal/free costs. Check out our new collection at NY NOW in the Global Handmade section in New York City from Aug 16th – 21st 2014.
Fibre2Fashion (October 11) reported that FIT’s Center for Professional Studies, in association with Setlog Corporation, presented Sustainability and Corporate Social Responsibility in the Global Supply Chain, a seminar held at FIT on September 27. The event addressed the issues facing global fashion brands and retailers who are under increased pressure to know more about every element in the supply chain.