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Tag: focus groups

  • Small Business

Is big data* changing the need for focus groups?

  • December 21, 2013January 21, 2020
  • 1 Comment

Recent articles suggest that there is so much information being gathered about customers and spending and everything else you can think of, that the need to do traditional market research is starting to fall by the wayside.  Data will give you all the information you […]

Continue Reading Is big data* changing the need for focus groups?
  • Brand Management

Even – especially – the big guys just don’t ‘get’ it

  • May 12, 2012January 21, 2020
  • No Comments

I was doing some market esearch yesterday and surfing around Plunkett. I came across customer focused research and how that is changing. It seems that now, instead of marketers showing concepts to individuals sitting around a table in a focus group, they can reach even […]

Continue Reading Even – especially – the big guys just don’t ‘get’ it

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