Customers, as a group, are not all going to be interested in your product for the same reason at the same time – even if they need it or want it. So what’s the dynamics of reaching your customer? This is important to know because […]
Tag: Entrepreneur
NO ONE EVER GOT FIRED FOR HIRING IBM
Last week Glenn Zimmerman, former NBC news reporter and anchor and current CEO, Co-founder and Director of Storytelling at Mad Bear Productions, wrote an interesting blog entry on my blog (http://holtzmancom.com/blog). If you’re a start-up or small business, I’m sure you’ve run into the situation […]
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Crain’s New York Business [[email protected]] Comes straight to your in box with the latest events of interest to small business owners Sandra Holtzman teaches CEO 035: Licensing.
Free Webinar
This webinar is for those who want to learn more about customer-focused marketing and market research. This customer-focused market research methodology can speed-up your time to market process while cutting your expenses and providing breakthrough results. Find out what makes this truly different. Most important, […]