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What is my apperception of this? How is brand content, which now dominates marketing communications, managing to match its most engaging media? And how does a key audience specifically use the content that the brand is communicating? There is a prevailing truth now that making […]
New research was just released that demonstrates a big shift in how consumers buy and what influences their purchase. Traditional ads no longer have the same power to shape consumer opinions as they once did. Amazon (the ultimate cost and quality comparison, along with others) […]
WHAT’S TRENDING As we enter the digital market, physical mailers and catalogs are becoming less prevalent to engage the younger more affluent demographic. Barneys New York is focusing more energy to target the younger consumer through digital videos for its Co-Op Line. The Brand is […]