EDITORIAL AND PRESS RELEASE – P.R. influence through $$

PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a brand’s PR’s use of mobile media a sign of authenticity? Will media have explicit editorial surveillance for a press release content that is paid for? Will editorial content now be dominated by press releases in omni-media and omnicon? Also, if Native Advertising consists of paid-for deals made between PR committees and a variety of media, how will reward advertising affect authenticity? Will the significant audience care – as long as […]

When Knowing Too Much is A Bad Thing

Every entrepreneur should, and usually does, know every detail about their business. This is necessary to run a good business. However, when it comes time to communicate that information to your existing customers, potential customers, investors, etc. all this information becomes a problem.  It’s the ultimate example of TMI.   So the first thing you need to do is get out of your head and into the head of the customer or audience you are going to be communicating with.  What do THEY want to know?  The next thing is to keep the customer’s point of view and look back […]

Brand MarkETing… No More Brand Marking!

So what is the difference between brand marking and markETing? In the past, branding was initially a way of marking or identifying a brand as in marking a rancher’s cattle with a branding iron. As time went on, logos were developed to mark and establish an identity for companies, products and services. More recently in our digitized world, brand managers must bring an ET — Extra-Terrestrial or more likely, an Essential Technology element to their branding. Bringing a more advanced brand marking to their brand markETing. In the past few years, many customers have felt more of a divide between […]