On November 20, a new law New York State law will go into effect that qualifies and protects child (defined as anyone under the age of 18) print and runway models as “child performers”. So what does this mean for a fashion designer using “young” […]
Tag: Business Tips
When technology intersects with fashion – you benefit.
There’s a new tech idea/website that’s been specifically developed for fashion designers (although other businesses can certainly use it). It seems to be a cross between crowdfunding/sourcing and market testing. Here’s how it works: A designer posts several new items from their upcoming collection – […]
Licensing – Signing the deal is just the beginning
A licensing agreement is like any other legal agreement. You can’t just sign on the dotted line and fold up the agreement and put it away for safe keeping. Like a relationship, you must nurture all the parties involved. It’s a living, breathing and highly […]
Corporate ID
Part 2: Focus on your Tag line The tag line, slogan, customer promise, value proposition, etc. is a key part of your corporate identity and brand. Like your logo, it’s important to get it right the first time so that you start to build and […]