You’re a lifestyle company. Who are your champions?

Silver Lining is one champion. I met Carissa Reiniger, CEO and President, about three years ago. She has dedicated Silver Lining to helping lifestyle businesses grow.  Simple.  It’s a one year, mostly on line, program designed to grow your business. It’s not a business plan but rather an action plan that relies on some of the same things in a business plan.  There’s nothing wrong with business plans…they are great for determining what direction you want to take your company in.  Business plans are primarily used to raise capital however.  The philosophy at Silver Lining is that action plans are […]

Pitching Perfect: Fundraising fashion right now – The One Page Pitch

For years start-ups have been sending investors and other potential funding sources their business plans. With more and more start-ups pitching these days, and funders having less and less time to review them all, a new trend is emerging about how to approach funders.  It’s the one-page pitch. Get to the point immediately.   Here are some basic questions the answers to which should be included: ·         What’s the problem? ·         How are you solving it? ·         Who’s your customer? ·         How will your solution make money (your business model)? ·         What stage is your company in right now? ·         How […]