And diversity. No, I’m not talking about school busing. I’m talking about your marketing mix … or lack thereof …. So many startups and entrepreneurs are trying to do it on the cheap … so they say, “I only need a website” …. Or, “I need to do PR first”. Wrong. So here’s some questions to think about in response to your comments: If you are only putting up a website or doing PR, what’s your value proposition? What’s your messaging platform? Have you established a brand? Do you know who your audiences are? Do you have a logo? A name […]
Tag: Branding
‘D’ Lobby Posters!
Check out our posters hanging in the ‘D’ Lobby!
BRAND I.D. and BRANDid
Today’s Brand Communications finds that the positioning of brand image and meaning are more challenging than ever. Creating a memorable I.D. and appealing to the consumer’s connection to the brand’s id, is more demanding than ever. Every communication with a target audience should offer the brand an opportunity to reinforce its mission and positioning. Its message content should contain more than image. It should communicate relevant functional and/or emotional meanings for the customer’s aspirations, wants and needs. Successful brands connect with the consumer’s id, the source of instinctive energy. A logo must be more than a graphic (see Branded Logoman […]