Integration

And diversity. No, I’m not talking about school busing.  I’m talking about your marketing mix … or lack thereof …. So many startups and entrepreneurs are trying to do it on the cheap … so they say, “I only need a website” …. Or, “I need to do PR first”.  Wrong.  So here’s some questions to think about in response to your comments: If you are only putting up a website or doing PR, what’s your value proposition? What’s your messaging platform? Have you established a brand? Do you know who your audiences are? Do you have a logo? A name […]

BRAND I.D. and BRANDid

Today’s Brand Communications finds that the positioning of brand image and meaning are more challenging than ever.  Creating a memorable I.D. and appealing to the consumer’s connection to the brand’s id, is more demanding than ever. Every communication with a target audience should offer the brand an opportunity to reinforce its mission and positioning.  Its message content should contain more than image.  It should communicate relevant functional and/or emotional meanings for the customer’s aspirations, wants and needs.  Successful brands connect with the consumer’s id, the source of instinctive energy. A logo must be more than a graphic (see Branded Logoman […]