Yes. They are definitely contributors but there’s a 360-universe that comprises a brand and those elements are only a part of it. A key part of your brand is the brand promise: what are you going to deliver? It’s great if you can promise to […]
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Yes. They are definitely contributors but there’s a 360-universe that comprises a brand and those elements are only a part of it. A key part of your brand is the brand promise: what are you going to deliver? It’s great if you can promise to […]