Barneys looks into eliminating catalogs

WHAT’S TRENDING As we enter the digital market, physical mailers and catalogs are becoming less prevalent to engage the younger more affluent demographic. Barneys New York is focusing more energy to target the younger consumer through digital videos for its Co-Op Line. The Brand is not eliminating direct marketing and catalogs completely, and they will be offering it for other lines that engage with an older demographic with a “touch and feel” mentality.  However, Co-Op’s Spring Line will be released completely in digital format for the first time. Currently, Barneys has two videos on its ecommerce site at http://www.barneys.com for both […]