MAYBE I’LL MANAGE A STORE BECAUSE I REALLY LIKE THIS STUFF…

INSIDE RETAIL The role of the store manager has gotten much more complex,professional, analytical and difficult. No longer is affinity for the product the prime job requirement but instead, affinity for the customer. Carl Barbato, V.P. of Retail for David Yurman recently spoke at an FIT class and said, ”We can and do train people about the product, and the procedures, etc. What we look for in our staff is people who like people, like to work with people and like to help people. That is the most important characteristic.” The customer is in control and the battle for who […]

BRAND I.D. and BRANDid

Today’s Brand Communications finds that the positioning of brand image and meaning are more challenging than ever.  Creating a memorable I.D. and appealing to the consumer’s connection to the brand’s id, is more demanding than ever. Every communication with a target audience should offer the brand an opportunity to reinforce its mission and positioning.  Its message content should contain more than image.  It should communicate relevant functional and/or emotional meanings for the customer’s aspirations, wants and needs.  Successful brands connect with the consumer’s id, the source of instinctive energy. A logo must be more than a graphic (see Branded Logoman […]

BATHED IN COLORED LIGHT

THE COLOR CORNER In February 2011, I went on a color-finding trip to Japan looking for new contemporary art and architecture. Of course I had to go to Naoshima, an island in the Inland Sea of Japan. Located in the cultural heart of historic downtown Naoshima near temples and shrines, Minanidera is a new structure created by architect Tadao Ando to house the work of color lighting artist, James Turrell. Ando also built the new Chichu Museum and Turrell has several pieces that reside in the museum near some of Monet’s exquisite Water Lilies. Both structures become more than buildings, […]