RETAILORS might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For retailors, their creative strategies must now be based on their target customers’ own positioning of their most relevant […]
Category: Inside Retail
THE SIGN for DESIGN … Creativity Before Marketing
As businesses and consumer groups grapple with the effects of global marketing, we are observing how various fashion designers adjust their marketing strategies to suit this uncertain new world. Some fashion designers are re-thinking creative design as a foundation for marketing. They are concentrating on […]
What is Your Brand Story Strategy?
by Peggy and Arthur Winters We recently came across a quote from John Norman, CCO of The Martin Agency, which struck a familiar cord: “We used to tell stories through campaigns. Now we build stories.” As we mentioned in our August 2012 blog post, some […]
NET PROMOTER SCORE and CUSTOMER EXPERIENCING CUSTOMER CONTENTMENT CONTENT?
by Peggy and Arthur Winters Net Promoter Score (NPS) has been defined as a management tool that can be used to investigate the degrees of loyalty in a firm’s customers’ experiences. It serves as an additional tool to traditional customer satisfaction research. The Net Promoter […]