Category Archives: Guest Writers

Spring/Summer ’13 Colorful Blazers

Written by Chelsea Candelario, FIT Hot Topics Summer Intern.

If  I can get my hands on a bunch of colorful blazers, I will have a closet just for them. The fact that these pastel-colored blazers are the trend of Spring/Summer ’13 makes me happy. I’m ready to ignore the grey blazer sadly hanging from my closet now.

The solid, light color blazers give a touch of feminine quality. It’s simple to slide on a blazer anytime of the day.  The Topshop peach blazer makes me desperately look in my wallet for some sort of prize money.

Sadly, it’s to the wishful shopping cart.

Although every blazer shares a similar square-shoulder, ability to cuff, and waist-length quality, they each hold something unique about them. The shape of the neckline, length of the sleeves, color, and much more sets them apart from one another.

I love the fact that you can wear it with anything. From a dress to jeans, blazers look great in anything you put on. I also love that it’s an anytime accessory. You can wear it when you’re heading off to class, off to a work interview, or even a small get together with friends.

For something that started out as something that only men wore, it has turned out as a style fit for everyone.

 

Nail Art: The Rediscovered Trend

Nail Art Brings Out A Whole New Meaning

Written by Chelsea Candelario, FIT Hot Topics Summer Intern.

I look down on my freshly painted light green nails and feel I played it safe. Although the color is out of the ordinary, all I keep thinking is how it would look with a little bit of art. I had my share of stripes and letters, but now nail art has transformed to the next level. It has become sort of like a fashion trend and being surrounded by fashion for the last four years I should know.

Nail art has been around for centuries (try 5000 BC!) and yet it becomes brand new every time.  First, you start out with the simple elegant colors in the 60’s and you slowly make your way to the long fake nails of the 70’s. Jumping forward to the 90’s, you give the rebel side of you a chance while you put on your shade of black. But now well into the 21st century, everything comes together giving you the choice to slap a coat of paint on your nails or brighten up your wardrobe with some stick-ons, something that became popular in 2007.

Stick On NailsThere is not a moment where I don’t see something different on someone’s nails. Nail art has become a part of how we present ourselves to the world. DIY Nail Art has become a well known hobby now. With all the social networks at our fingertips it’s simple to explore what’s out there and see what others are putting on their nails.

How are we feeling today? Are we feeling edgy? Then let’s put on some shatter nail polish. Are we feeling classy and youthful? Then let’s put on some nude coloring. There is a whole collection of options to put on your nails to make it your own. Something women were doing for centuries while the world was moving at a fast pace.

Dzine Nail Art

Artists have gone beyond just putting on a coat of nail polish and began designing constructed gear. Dzine, known for his Latino design culture, began creating the most amazing art through 24-karat-gold nails. I’m pretty sure if I try on any of his art, this blog post would be a challenge to type.

Nail art has become far more than complimenting your outfit. It’s become a part of our culture.

Size Matters

Small is In
by Robin Lewis
http://therobinreport.com

Pardon me, but I just can’t help myself. I seem to have an Edgar Allan Poe-like fixation. In this case I’m stuck on small format retailing, including “moms and pops,” as a winning model in the over-stored and -stuffed 21st Century. Again, this is due to the format’s “smallness,” which affords it easier physical access to the consumer, across the street in their neighborhoods. It’s my preemptive distribution “thing” again: the necessity to get to the consumer first, faster and more often than the hordes of equally compelling competitors, or you lose.

And, while everybody says, “…oh yeah, I get it,” most are thinking about e-commerce. Well, while I most certainly understand that e-commerce is enormous, and the fastest growing retail preemptor, I’m finding it very difficult to get senior retail executive readers to understand that the bricks and mortar/physical aspect of the total preemptive distribution strategy is just as important.

Some of the larger players, like Walmart, Home Depot, Best Buy, Office Depot, Staples, Target, CVS and Walgreen’s, are beginning to get it. And, I do believe Walmart opened their eyes a bit wider upon realizing they were losing enormous share to the dollar stores who are blowing out their small, neighborhood stores across the country. In the department store sector, as I’ve said many times, Kohl’s led the small, convenient, neighborhood strategy way before I think they even realized it, back in the early 90’s. JCPenney picked up on the wisdom of that preemptive strategy and now has its own small store strategy. Bloomingdale’s does as well, and I wonder when their parent Macy’s will opt in. Their localization strategy certainly begs for it.

And, by the way, while this small store strategy is a necessity to continue winning share of a no-growth pie, the big traditional players also must understand that the other preemptive formats such as branded specialty chains, e- and m-commerce, TV, kiosks, pop-ups, food carts, in-flight shopping, door-to-door, living room selling parties, tractor-trailer tour trucks, and probably a dozen others I’ve missed, are not sitting still. They will continue to evolve and create. Evermore.

 

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