BRAND I.D. and BRANDid

Today’s Brand Communications finds that the positioning of brand image and meaning are more challenging than ever.  Creating a memorable I.D. and appealing to the consumer’s connection to the brand’s id, is more demanding than ever. Every communication with a target audience should offer the brand an opportunity to reinforce its mission and positioning.  Its message content should contain more than image.  It should communicate relevant functional and/or emotional meanings for the customer’s aspirations, wants and needs.  Successful brands connect with the consumer’s id, the source of instinctive energy. A logo must be more than a graphic (see Branded Logoman […]