Is anyone surprised to see new technology being implanted into our fibers, textiles, clothing and accessories? Of course the next step will be placing the chips under our skin, but until then, let’s see how we can find ways to enhance the fashion experience. GPS […]
Author: Peggy & Arthur Winters
CONTENT… MY USE OR MY SYSTEM?
What is my apperception of this? How is brand content, which now dominates marketing communications, managing to match its most engaging media? And how does a key audience specifically use the content that the brand is communicating? There is a prevailing truth now that making […]
GOOD THINGS TO DO FOR BETTER CONTENT
Sometimes we need a checklist to remind us of what is important. In the new world of all things “Content,” let’s review: ➢ Emphasize what your products and services do to satisfy your customers’ wants and needs ➢ Don’t market based on YOUR own preferences […]
RELEASE the PRESS RELEASE? To Deliver SEO or Not to Deliver SEO? That is the Question…
Up to this moment in “cyber news”, the press release has worked as a significant contributor to what we used to call journalism. The press release was able to give reporters and editors at newspapers and magazines – print, and TV, radio — broadcast media […]
EDITORIAL AND PRESS RELEASE – P.R. influence through $$
PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a brand’s PR’s use of mobile media a sign of authenticity? Will media have explicit editorial […]