BRAND Strategy HOW-TO from Cartier

HOTTOPICSINSIDER  recommends that if you have not seen the new  Cartier 3 min+ ad you absolutely have to.  Not only is it stunning, but it absolutely embodies a breakthrough concept in advertising style and  exemplifies what Brand strategy is all about.  The emphasis here is about authenticity, passion, dreams, and desire. Get in on the buzz.   View it now. Related articles: – Is the Cartier ad the start of something new? – Cartier Watches the Luxury Market  

Recap of 2011 Holiday Windows

Best Overall Holiday Spirit Lord & Taylor   Best Overall Retail Presentation #1  Fendi #2  Barneys #3 Saks Fifth Avenue   Best Windows that Reflect Store POV #1 Bergdorf Goodman #2 Tiffany & Co. #3 Henri Bendel #4 Macy’s   The Grinch of 2011 Bloomingdales   Best Tree Rockefeller Center   Thanks to Jackie, our FAB student aide, for taking photos!! What did you think of all the store windows??  

Pet Fashion Program Takes a Bow Wow!

On Sunday August 14th, Lauren Collier, host of News 12CT’s PET TALK interviewed Pet Product Design and Marketing certificate students Lisa Barnes and Jessica Linder along with CPS Managing Coordinator Joan Volpe for a segment that aired the following week. It was a terrific opportunity for both students who already have launched businesses and a great opportunity for pet lovers  in Connecticut to learn that FIT offers this training. HOT TOPICS INSIDER thought you’d enjoy at look at what went on.