Burberry explores social shopping on Facebook


WHAT’S TRENDING

 

Commerce is moving onto our most frequented social sites, ie facebook. The British iconic company Burberry is pioneering this outlet by allowing their 8m+ fans the chance to purchase their newest fragrance, Burberry Body, on their Facebook Pop-Up Store.

The best thing for Burberry fb shoppers is that the cost of getting the fragrance delivered to your door is $0! The fb pop-up store is actually a sample-store, offering free samples to Burberry fb fans.

It’s a great initiative to create a viral component for sending a sample to a friend, especially when fb currently has the largest reach for everyone in their end-user’s network.

But why should Burberry want to offer their fb fans early access to the new Burberry Body fragrance in the first place? To increase their word of mouth marketing strategy, and creates excitement. This leads to the end goal of every brand’s advertising and marketing strategy of essentially driving sales.

Dalia Strum teaches SXF 120: Blogging Smarts for Business.

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