Will Work for Shoes

Meet Susan J. Ashbrook, the author of
Will Work for Shoes: The Business Behind Red Carpet Product Placement
on Wednesday, September 7th at 5pm.

227 West 27th Street (Bet. ‘A’ & ‘B’ Buildings)
Call 212-217-5690 for more info.

Get huge, powerful, cheap exposure for your brand by harnessing the star power of celebrities.If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won lessons taken from years in the industry, and interviews with the top names in celebrity marketing, Ashbrook shows you how to:
  • get your product on the body or in the hands of a celebrity
  • connect with stylists, publicists, and other handlers who have access to the star
  • avoid awkward product-celebrity match-ups and find the perfect person for your brand
  • execute a celebrity marketing campaign for next to nothing
  • get valuable loaned product back from sticky-fingered stars
  • prepare for the attention and increased demand when you have a celebrity hit

Though focused on fashion, Ashbrook’s advice is applicable to almost any type of product, and she makes a brilliant case for why placing products with celebrities can increase sales more successfully and economically than traditional advertising.

Susan J. Ashbrook has been involved in celebrity product placement for twenty years. She founded and pioneered Film Fashion, the first fashion product placement company in Los Angeles. Her first client was Ralph Lauren, and she went on to match top celebrities with a roster of clients that included Lanvin, Chopard, Swarovski, Escada, Isaac Mizrahi, and many more. She has also consulted for non-fashion brands like Nikon, Hasbro, and MasterCard. Ashbrook sold Film Fashion to the PR powerhouse Rogers & Cowan in 2008.
— FROM AMAZON.COM