{"id":1264,"date":"2011-11-29T17:12:05","date_gmt":"2011-11-29T21:12:05","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/artanddesign\/?p=1264"},"modified":"2011-11-30T12:30:27","modified_gmt":"2011-11-30T16:30:27","slug":"at-elle-com-the-experience-makes-the-magazine","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/artanddesign\/2011\/11\/29\/at-elle-com-the-experience-makes-the-magazine\/","title":{"rendered":"At ELLE.com the experience makes the magazine"},"content":{"rendered":"

Styles may change, but online content is what’s really on the runway at ELLE.com<\/a>, one of the most visited online versions of a major fashion\u00a0publication.\u00a0\u00a0“Magazines aren’t what they were 10 years ago–it’s now an experience,”\u00a0Keith Pollock, Editorial Director of\u00a0ELLE.com<\/a> told students of Faces & Places class last week. \u00a0It’s virtual engagement that Pollock and his team aim for. The “5\u00a0Es” of online publishing that rule he says are “engagement, extraction, entertainment, experience, exclusive.”<\/p>\n

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ELLE.com <\/figcaption><\/figure>\n

“What I’ve learned,” said Pollock is to utilize “instinct over intellect. Don’t over analyze; go with gut reaction. There’s no bad experiences, just learning experiences…Surround yourself with like-minded friends. Set high goals and aim to achieve them.”<\/p>\n

Staying ahead of the fashion trends may just be the easiest part of it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Styles may change, but online content is what’s really on the runway at ELLE.com, one of the most visited online versions of a major fashion\u00a0publication.\u00a0\u00a0“Magazines aren’t what they were 10 years ago–it’s now an experience,”\u00a0Keith Pollock, Editorial Director of\u00a0ELLE.com told students of Faces & Places class last week. \u00a0It’s virtual engagement that Pollock and his […]<\/p>\n","protected":false},"author":285,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4071],"tags":[9019,4074,9018],"class_list":["post-1264","post","type-post","status-publish","format-standard","hentry","category-faces-places-in-fashion","tag-elle-com","tag-joshua-williams","tag-kevin-pollock"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p13xjz-ko","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/artanddesign\/wp-json\/wp\/v2\/posts\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/artanddesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/artanddesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/artanddesign\/wp-json\/wp\/v2\/users\/285"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/artanddesign\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/artanddesign\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/artanddesign\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/artanddesign\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/artanddesign\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}