-
Harrison Shaw: Innovation is his brand
FIT’s campus covers little more than a city block, but for their inspiration, students have all of New York City — and sometimes the whole world — to explore. Harrison “Harry” Shaw (Packaging Design ’23), took advantage, starting during the pandemic. His product concepts and presentations come across as almost real…as if we could walk…
-
From Paperboard to Eye-Stopping Project: Packaging Design Students Top the Competition
A team of three Packaging Design BFA students has won first place in the Paperboard Packaging Alliance Student Design Challenge for 2021. Competing against more than 40 other teams from 10 schools, FIT teams also took one of two honorable mentions and one of four “shout outs” for semester-long class projects that required creativity, teamwork,…
-
Opportunities in the Rebranding of America
There’s a wave of rebranding taking place across the country in the wake of Black Lives Matter protests, and a realization that Black dollars matter as well. For many major brands, it has been a long time coming. “The names and images on so many products were weaponized from their inception,” says Communication Design Professor…
-
Packaging Design students hit the sweet spot!
Capturing 3rd place in Paperboard Packaging Alliance’s Design Challenge How can a candy bar compete these days, especially at the movies? Concession stands are a dazzle of popcorn, candy, half-gallon sodas, hot dogs, “cheez”-drenched nachos, and ice cream. Indie theaters sell fresh-baked goods, specialty coffee, beer and wine. But good packaging design can appeal to the…
-
A big draw to the 2011 BFA Fair
On October 6th, representatives from the School’s baccalaureate programs, Admissions, Registrar, and the School of Liberal Arts were on hand to great prospective students at the BFA Fair in the Great Hall. Packaging Design, Chair Marianne Klimchuk & Assoc. Prof. Sandra Krasovec “Design firms uniquely tackle how to garner the attention of myriad audiences who are,…