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Opportunities in the Rebranding of America
There’s a wave of rebranding taking place across the country in the wake of Black Lives Matter protests, and a realization that Black dollars matter as well. For many major brands, it has been a long time coming. “The names and images on so many products were weaponized from their inception,” says Communication Design Professor…
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Packaging Design students hit the sweet spot!
Capturing 3rd place in Paperboard Packaging Alliance’s Design Challenge How can a candy bar compete these days, especially at the movies? Concession stands are a dazzle of popcorn, candy, half-gallon sodas, hot dogs, “cheez”-drenched nachos, and ice cream. Indie theaters sell fresh-baked goods, specialty coffee, beer and wine. But good packaging design can appeal to the…