Ron Amato Captures Artist Portraits in Provincetown

Great images are captured in an instant, but providing history and context is the product of years of research and observation. Professor Ron Amato combines a sense of Provincetown history along with an understanding of newly destabilizing demographic trends there. He used the latest in photographic lighting technology to, well, make more history.

“Anne Packard,” by Ron Amato

Amato’s work reached near completion during his recent sabbatical, two years after his initial efforts to capture Provincetown artists in their work spaces. He has been photographing in crowded, often creatively chaotic artists’ studios since 2015 and now has assembled enough for an upcoming exhibit at Provincetown Art Association and Museum.

“With this body of work Ron Amato demonstrates his abilities as a photographer to truly capture a place and its people.” -Troy Richards, Dean, School of Art and Design

“I began the project because I was intrigued by Provincetown’s robust artists’ community,” says Amato. “There is a bustling but insular art economy that drives part of the town. It seemed closed to outsiders. I had a deep desire to break that surface and find what it was all about.”

“Robert Henry,” by Ron Amato

The photos highlight the salient issue in Provincetown’s current debacle — the artist population is aging. New young talent is mostly frozen out of permanent residence by high real estate costs. They are the victims of Provincetown’s cachet.

“I had numerous conversations with the artists about the difficulties faced by younger artists living and working here the way they have done,” says Amato. “Three artists I photographed are part of a group that secured an old community center to create Provincetown Commons, a space for supporting young talent. This is artists rising up to help other artists. It’s greatly inspiring.”

“Pasquale Natale,” by Ron Amato

Amato was originally drawn to Provincetown by the fellowship of the artist community. But the history began to intrigue him: the Pilgrim landing in 1620, the rich traditions of the Portuguese fishing community, the response to the AIDS crisis, and now the changing demographics. “It’s what makes for a delicate balance that keeps drawing people back,” says Amato.

“Jo Hay,” by Ron Amato

Longtime residents are quick to point out (400 years later) that the Pilgrims landed in Provincetown before they sailed across the bay to a beach they called Plymouth Plantation.  Since at least 1899, when Charles Hawthorne opened the Cape Cod School of Art, artists have been prominent in Provincetown. But the artist colony was in decline by midcentury. It wasn’t until long after World War II that a new and diverse generation of artists saved Provincetown from kitsch and economic decline.

“The unique artist community that has developed around Provincetown is beautifully and humanely brought to life and the work represents a remarkable achievement for Prof. Amato,” says Dean Richards

“Mira Schor,” by Ron Amato

The technology Amato used for this project helped. “In recent years there have been advances in battery-operated studio strobes that allowed portability and nimbleness while shooting.  This was key to capturing the images I have,” he says.

Amato often worked in tight, cluttered spaces or outdoors. The lightweight, portable but powerful units, allowed him to work without a wall plug or an assistant.

“Pete Hocking,” by Ron Amato

The units are controlled by an attachment to Amato’s camera. “I never had to put down my camera to change the lighting ratios. I could do it all from the controller. I could create multiple outcomes from the same setup and choose the one I liked the best in post production.” says Amato.

“John Dowd,” by Ron Amato

Amato’s first visit to Provincetown was in the summer of 1999. “The town cast a spell on me,” he says. “It was the first time I felt free, of judgment, commitment, of my own limitations.” He brought with him rolls of expired film as an afterthought.  “I ended up shooting every roll I brought with me. In a way this project started that summer 18 years ago.”

All photos used with permission


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NYC: Drawing on First Impressions

The magic of digital design isn’t all on the screen. It’s also what students learn roaming the Manhattan street grid and the even more colorful places like Coney Island and the Highline.

Mary Perrone’s Mood Board

Students in Professor Lauren Zodel’s Digital Design Studio class learn Photoshop and Illustrator techniques specific to fashion design. Course assignments emphasize sketching, color, line planning, silhouette, and fabric design.

Three of her students this fall chose iconic images from New York City for their projects. “The common thread for first-year students is being new to New York, and their expectations versus the city’s reality. With so much going on here, they miss a lot…the small things within the big picture.”

Says Mary Perrone “I was most nervous about this class; I’m not one to spend spare time on the computer.” But it turned out to be one of her favorites she said. “Prof. Zodel played off our individual styles very well. She understands your vision and instructs you to that end.”

Mary Perrone found inspiration on Wall Street

Mary Perrone:

“I was watching the Business Channel – at the bottom of the CNN screen in the FIT dining hall,” said Perrone. “I took a financial course in high school and we developed our own stock portfolios. It was considered a life skill. It fascinates me that I can be a part shareholder of something so big.”

For her project, Perrone, who is from Flower Mound, Texas, explored Wall Street and took photos of the bull across from the New York Stock Exchange. In stocks the highest share price of the year is called the 52-week high, she said. “It gave me my project title.”

She posterized everything using the Photoshop filter. “The bull looked 3D at first, she said. “The squiggles are the stock prices. I took a picture of a scatterplot representing Bank of America’s current stock price and superimposed it on the images.

Students in this exercise first make a “mood board” to set the tone for the image collection. Then they explore a “color story, ” the colors that will be featured in the garments and fabrics.  The yellow in Perrone’s project is chipped paint coming up from the subway.

“The colors I wanted were very commercial,” she said. “I borrowed from Facebook, Shell Oil, and Pepsi – companies that produce on a very wide scale. A lot of details in the clothes are taken from menswear, such as the collars and structure of the garments.  All the garments are easy to wear and to produce, which are important to a public company.”

Anabelle Hernandez:

By Anabelle Hernandez’s Mood Board

Anabelle Hernandez wanted to represent the components of one’s personality. “The overall instruction was not to do the cliché thing, to go beyond. I took that seriously. I couldn’t find that within Manhattan,” she said.

“I wasn’t that inspired by things I see everywhere in Manhattan and the business attire people wear. So I went to Coney Island looking for something more colorful. I’m from Miami and am used to Florida colors. I saw prints, colors, many people dressed for fun!”

She used Photoshop to superimpose murals with snake scale patterns from a picture she took of a floor, and added a photo of a snake in a zoo to mirror the snakeskin and emphasize the idea.

For her mood board, she imposed the people of Coney Island where the sky should be, and used a photo of Zeus holding a lightning bolt, also from Coney Island.

Anabelle Hernandez

In Manhattan, Hernandez took photos of a neon sign in a bar window, which shows the playful side of people, and titled it Cyclone. “I’m showing both a serious and a more playful side of people,” she said. “I used a photo that I wasn’t initially keen about but became interesting when I added color, which surprised me. Keep your originals; you never know!”

The last image is a photo she took in Times Square facing upward. “The background was sky, which I changed to yellow, which is my main color for the collection.”

Amanda Hoffman:

Amanda Hoffman’s Mood Board

“The first thing I considered was the contrast between nature and the city,” said Amanda Hoffman. “I tried to portray this by combining elements from both. I took pictures of buildings and streets to capture what everyone thinks is New York.”

The next part was to find some nature. She found it at the Highline.

“Among my images, I found a wall closeup. I used it to overlay with pictures of wildlife and structures. I turned down their opacities, making them visible without taking all of the viewer’s attention. Lastly I chose a title to reflect the different perspectives, nature in the city, and buildings. I warped the text to give it a different perspective.”

Amanda Hoffman mixed tall buildings, walls, and the Highline’s plantings

She picked three warmer green tones from the plants, two basic cooler tones from the buildings, and one accent color, the purple from the flowers. “I used the same background to keep the pages cohesive. I created three prints. For two of them, I went into the original background in my mood board and created repeats out of sections of buildings. For the other I used a section of a building that had lots of windows. I took this and turned it into a repeat. This gave more of the linear feel of the buildings, creating almost a stripe.

“I then created three outfits that went well together but also worked on their own. The angular and soft silhouettes emphasize this contrast. Shading them made them look more three-dimensional. Learning different tools in Photoshop helped me improve my work, especially my figures in the project.”

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A memorable dinner party at the Flatiron

There’s a memorable dinner party in the window at the northern wedge of the Flatiron building, where Broadway angles across Fifth Avenue. The “hosts” who put it all together are three Visual Presentation and Exhibition Design (VPED) seniors taking the  Advanced Store Window Presentation course led by Professor Anne Kong.

A mannequin wearing place settings amid a gallery of icicles

Riffing on postmodern installation artist Judy Chicago’s “Dinner Party,” a female mannequin wears the place settings, amid a gallery of icicles. The feast is at her feet.

“We were challenged to create a holiday window about tradition and celebration to rival the flash and dash of Bergdorf Goodman’s window displays,” says Prof. Kong. “The students, Alexandra D’Alleva, Joseph Klaus and Yoo Jung Lee, were inspired by the traditions and cultural celebrations that take place  around holiday times. They wanted to capture the spirit of New York and how we are all connected.”

A side view of the table setting. Icicles create a cool stellar winter environment encompassing the figure.

The feast includes fruit cake, gingerbread, cider, and all types of cups, glasses and goblets. There is wooden driftwood with candles and holly for Yule in St. Lucia, unity cup with fruit for Kwanzaa, latkes and dreidels for Hanukkah.

Rather than taking a traditional approach to setting the table, the students chose to outfit a mannequin to represent the table itself, donning plates as the skirt, table napkins as the bodice, and a table cloth as a train.

Her necklace is constructed of flatware: knives, forks and spoons attached to a chain. On the tip of a fork there’s a mouthful of caviar diamonds.

Silverware necklace.

“The scene abounds with elements that are reminders of the different celebrations that represent the people of New York,” says Prof. Kong. “I go home at night and I can tell whether it’s Ramadan or a Hindu celebration by the lights or the projections of the stars on their homes. But food closely ties to the specific celebrations that touch us at holiday time.”

The Holiday Table

Does Bergdorf tell Goodman? “The display’s secret weapons are the eye candy that attracts the shopper or viewer and makes them linger. The students used Icy iridescent lucite stalagtites dropping from the ceiling. They’ve been in storage, donated by a faculty member,” says Prof. Kong.

Icy iridescent lucite stalactites

The illuminated fiber optics threading through the mannequin’s hair creates another dramatic visual. The students deconstructed a lamp to create it.

“We were using every tool in the shop!” says Prof. Kong. Students used a saw, a grinder, and a drill press to convert the flatware into a jewelry piece.

Evening view of the Flatiron building, where Broadway angles across Fifth Ave

The project, a collaboration between Sprint, Cheryl McGinnis Gallery and FIT, will be on view through mid-January.

The FIT community is also encouraged to visit the Harlem Holiday Window 2017 project, window displays of local businesses that span the corridor of Lenox Avenue/Malcolm X Boulevard between 117th and 127th streets.


Photos provided by Anne Kong

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Making the holidays equal for everyone

Friday evening brought together over 100 student gingerbread-house builders and decorators. Before the end of the evening their sweet, tasty homes got packaged up to be delivered to Partnership for the Homeless.

“Today is about making the holiday equal for everyone,” said Volunteer Event Coordinator Deborah Payton-Jones.

Volunteer Coordinator Deborah Payton-Jones, center, surrounded by students with the gingerbread houses
“Seeing and hearing table after table of all of our FIT students, from all the Schools, working, decorating and laughing together, was the best present of this season for me,” said School of Art and Design Associate Dean Melanie Reim.

“It’s fun seeing how many students want to help others,” said Marty Sullivan, Director of Student Organizations.

Tiahna English, Zhudiang Yao and Jessica Jakobsson

“I grew up in Sweden but this is my first time making a gingerbread house as a volunteer project. It’s nice to give back,” said Jessica Jakobsson, a Home Products Development major.

Noah Plofker and Welmis Gutierrez

“It’s a two in one, having fun and helping making gingerbread houses for charity,” says Advertising and Marketing student Noah Plofker.

Student gingerbread house designers at work

“The event brought a big smile to my face and a bigger sense of pride,” said Associate Dean Reim.

On Saturday a holiday party was held at FIT for gingerbread house recipients.  Families were also treated to holiday gifts and lunch. “It was fun,” says Yon Hee Allen, a student volunteer and Illustration major. “We had music playing. The best part was the kids–they danced and ran around the gym!”

Photos: Rachel Ellner

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Flower power: arranging for PAVE event with skill, intuition and a little Zen

“Just as we know about color affecting mood, floral arrangements done with skill can be uplifting and the focal point at an event,” says Visual Presentation and Exhibition Design (VPED) Professor Robin Drake.” Flowers can be so personal and we had so many beautiful ones from which to choose.”

Students from Prof. Drake’s Overview VPED class were invited to prepare floral centerpieces to be showcased at the upcoming Planning and Visual Education (PAVE) event to be held at Cipriani on Wall Street.  PAVE is a retail trade organization that works to connect design students, educators and professionals.

Angela Giaco creating her arrangement for the PAVE event

Joe Baer, the visual merchandising expert and co-founder and creative director of ZenGenius, hosted the class and supplied the flowers and other materials. “He provided great direction. He has an effusive spirit and clearly knows the magic of the art form,” says Prof. Drake.

“We learned a lot about an important aspect of what can go into a large-scale event,” said Prof. Drake. “The arrangements have the capacity to engage viewers, whether in fine arts, or featured at a high-end restaurant or an important event where you want people to feel welcome.”

Joe Baer, co-founder, CEO and creative director of ZenGenius

Baer taught four different formal approaches to arranging flowers, and one that is free-form, or naturalistic.

“Baer emphasized a Zen-like practice of stepping back and seeing the beauty in the flowers,” said Prof. Drake. For each arrangement Baer instructed students to quickly sketch the “movement” or “gesture” — to capture the way the flowers should flow, to be used as a guide.

Ariel Leder with her flower arrangement

“It’s a mixture of skill and intuition,” says Prof. Drake. “Our students have loads of intuition; combined with the instruction they received they created some intriguing designs.”

Photos of students: Robin Drake


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Karim Rashid, Architect of Style, Receives 2017 Lawrence Israel Prize at FIT

It was a glorious time for students, faculty members, deans, chairs, and alums who revel in the work of the internationally celebrated “architect of style” Karim Rashid. The prolific industrial designer whose work spans architecture, art and fashion was here last week to receive the 2017 Lawrence Israel Prize. Endowed by a former Interior Design faculty member, the prize brings recognition to stellar work in the field of interior design.

Karim Rashid holding the 2017 Lawrence Israel Prize next to Chair Carmita Sanchez-Fong

“The students loved him. He was provocative, mesmerizing, the whole package, his speech, what he wears, his delivery, how he says it,” says Professor Johannes Knoops, Chair of the Lawrence Israel Prize selection committee.

“His work is full of color, joyful, full of patterns. He was captivating. He’s an industrial designer. He does everything, water bottles and juice bottles, interiors, surface design, sneakers. He’s huge.”

After gracefully receiving the award, in the shape of a oversized drafting triangle, Rashid spoke about his outlook and experiences in design.

Karim Rashid spoke after receiving the Lawrence Israel Award

With the arrival of the digital age, said Rashid. “the suppression of humanity” has been broken:

“There hasn’t been the opportunity of a freedom of expression of humanity for 10,000 years until now, the digital age. It’s only now we have been given tools to contribute, to create. You could argue the digital age has empowered individuality and creativity…We are living at the tipping point of analog and digital.”

Karim Rashid

“The obsession for me is to do something original–it’s everything…Why? Because I’m not going to be here very long. I can waste the moment or I can do somthing that might change humanity. Maybe a little, little nuance or effect.”

Says Carmita Sanchez-Fong, Chair of Interior Design: “He was very personal. He gave his point of view on what style is. It’s different than what the faculty would have said. Style is history for us–that’s what we teach–and he said it differently. He sees style as being in the past tense. That you should not try to make a copy of it–it’s not going to be as good.”

Sanchez-Fong went on to say “For us [faculty] the past informs the future. He talks about Baroque and Rembrandt as being in the past. He’s done so much great work. I admire what a tour de force of ideas he is. He’s a rebel!”

“The digital age has afforded many of us, if we have original thought, if we do manifest the idea, we can put the idea out there with very little capital investment with a lot less work.”

For Interior Design Professor Grazyna Pilatowicz: “We chose him because of his influence in the design world. He’s coming from industrial design and through that has influenced interior design. I appreciated that he spoke about design as it relates to the people who will occupy spaces and about design as an experience. That’s what we want students to do.”

Interior Design Chair Carmita Sanchez-Fong with Karim Rashid’s book “Sketch: Karim”

As much as he talks about the digital age, Rashid says he loves to draw and typically begins his designs with sketches.

Afterward in her office, Chair Sanchez-Fong reflected on Rashid’s book of sketches. Watch here:

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David Yurman is a Jewel for FIT

Twenty-eight graduating seniors in Jewelry Design. Twenty-three boxes of gems. One generous and creative donor.  One department that knows how to make its students shine.

What’s more is the department expects to have enough gems to go around for years to come.

Lapis citrine briolette, gold-plated four-strand necklace by Lina Krakue

The creative donor is David Yurman, a great friend of the school and employer of some of its graduates. And of course, he is a famous jewelry designer.

Sterling silver-gold bangle bracelet with lapis and simulated emerald, by Ruowei Chen

“It took a long time to arrange because it was like giving up his children,” says Jewelry Design Professor Michael Coan.

Students, with faculty guidance, got to select and keep semi-precious gem stones donated by Yurman for use in their own designs.

Deer-horn with tiger’s eye knife, by Joseph Waldeck

“The gems will live in the designs. They’re not simply handed out. This is the tribute to Yurman, and the generosity of his gift” says Jewelry Design Chair Wendy Yothers.

The gems are beautiful of course and were once chosen by Yurman for his own designs.

Objet d’art gilded copper with moonstone, by Shanya Amarasuriya

For the students, it is an extra spur to be thinking about using particularly beautiful stones in their own designs — something most would not have a chance to do while still in college. “And not only that,” says Professor Coan, “they represent the aesthetic of a fine jewelry designer.”

14-karat gold multi-stone ring, by Isabelle Meyers

“Our new curriculum promotes the use of these stones,” says Professor Coan. “Prior to this donation we did not have components for setting stones in our jewelry courses.  Our new curriculum from design to fabrication, promotes a donation of this nature.”

Multi-stone (sapphires, emeralds, peridots) brooch, by Khaung Tsai

The jewelry using the stones were first shown in public exhibition at the graduating student show 2017 where designs from all 28 students were on display.

Simulated ruby, fresh water pearls, cubic zirconia sterling silver necklace, by  Hyunjung Park

“It was a very personal donation and very careful records are being kept of the stones’ use,” says Yothers. “He gave the stones, [valued at over $750,000] to see how wonderful, creative students can interpret them. He knew we would be appreciative and respect his wishes.”


Photos used with permission

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Milk & cookies & toy design-in-progress beckons future students

They came for the milk and cookies, they stayed to inquire about the School of Art & Design’s celebrated Toy Design program. Prospective students also got to see toy design-in-the-making.  The department’s recent open house, in a toy-plush environment, was some serious fun!

Here are some captures from the event:

Toy Design Chair Judy Ellis with perspective students at the Milk & Cookie Social

Above, Toy Design Chair Judy Ellis shows alumni work to prospective students. “We seek to recruit imaginative, strong illustrators,” she says.

Bielio Feliz

Bielio Feliz works on his walrus catapult popper toy. Feed the ball into its mouth and it pops up through the tail.

At the Milk & Cookie Social, Feliz and other students, at work on projects in their Hard Toy Seminar class, answered questions from prospective students. Topics included portfolio requirements, program assignments, program hours, and long-range job prospects in the toy field.

Matthew Velardo

“I love vehicles and machines,” says Toy Design major Matthew Velardo, who received his AS in Visual Arts from Dutchess Community College.  Velardo is creating a planetary explorer space-themed vehicle to have a launching action feature.

“I wanted to make the coolest thing I could imagine,” says Velardo.

Reese Gamness

Reese Chamness shows off the shark pull toy that he is developing. “He’ll chomp and his tail will wiggle,” he says.

“Before toys I did hair,” said Chamness, who has worked at upscale Manhattan salons. “I needed a change. I had a BFA in sculpture. The making-stuff-that-moves-and-works — that part was new!” 

Rachel Hyojoo Seo
“Mine is an infant’s toy,” said Rachel Hyojoo Seo with her whale spinning ball toy in progress.  
Portfolio viewing
Prospective students also inquired about different types drawing and sketching abilities needed for the program.
Sara Shores

Sara Shores working on her “hatching” shape sorter! “An owl chick with pop up and hatch,” she says.  Shores has a background in fine arts.

To learn more about the School of the Toy Design program visit: Toy Design FIT

Photos: Rachel Ellner

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New Images in Old Contexts: Brian Emery at Gettysburg

Ironically, our view of historic photographs usually differs substantially from the view of the photographer who originally took the pictures. Think about the battlefield pictures taken at Gettysburg just after the battle ended in 1863. They are different not only because we were in a very bloody war then, and not only because the physical scene has changed.

“The Hope of a Union,” Video still from Unfinished Work, by Brian Emery

Photography Professor Brian Emery thinks of it this way: “The idea of ‘place’ is built up with layers of history folded on top of each other, the very top fold of which is the now. That very top layer is the lens through which we see all other layers of history in that place.”

In mid-May Emery began a month-long artist-in-residency at Gettysburg National Military Park, a program of the National Parks Arts Foundation. He resided at a 19th century farmhouse on the battlefield.  There he recorded audio and video media to create an experimental documentary film.  His goal, he says, was to “act like a sponge and record everything in my surroundings to create a documentary about what it means to be a “place,” and [to explore] What does the place of Gettysburg mean?”

“The Tear of a Nation,” Video still from Unfinished Work, by Brian Emery

To tell this story, Emery built a hybrid camera using a 19th century stereo view camera, and a 21st century digital SLR to record video from the ground-glass of the view camera.

“It was very important for me to view this place through this antique, stereo camera, which is very similar to the ones used by the Civil War photographers like Matthew Brady and Alexander Gardner.”

Custom camera rig on the battlefield at Gettysburg

The camera produces two pictures side by side, with each lens simulating an eye. It has two lenses, and makes a stereo plate that was intended to be put into a 3D viewer. One side of the plates could also be sold as a more conventional 2D image. Yes, they had 3D devices then!

Camera rig showing upside-down image on the ground-glass of antique camera

When he’s using this camera in the field, Emery sees the image that he’s about to photograph in the same way photographers of that era saw it — upside-down on a frosted glass plate.

“Little Round Top,” Video still from Unfinished Work, by Brian Emery 

Emery was also moved by Gettysburg’s bucolic landscape and its rich history of inhabitation.

“Union Reenactor,” Video still from Unfinished Work, by Brian Emery

“Apparently various Native Americans used to spend time in the battlefield area, or hunt  there, and possibly had a major fight, the ‘Battle of the Crows’ in the Devil’s Den area of the battlefield,” says Emery.

“There’s something special about the place that has spanned all time.”

“Confederate Reenactor,”  Gettysburg, by Brian Emery

“Mother and Son at the 100 year anniversary of the Virginia Monument,” Video still from Unfinished Work, by Brian Emery

For more of Professor Emery’s work:

A discussion of Emery’s residency with Katy Giebenhain“The Top Layer of the Fold of History is Now”

Emery’s work is part of “Americana” exhibit at the Colorado Photographic Arts Center from September 22 to November 4

A solo exhibit of Emery’s work will be held at: Romano Gallery in Blairstown, NJ from October 30 to November 25

To see more of Brian Emery’s work visit his website at: Placescapetheatre

Photos used with permission

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Dedios Sportswear: You saw it here first

Last semester when fashion design student Natalia Dedios was researching racing jackets she caught wind of the DuPont logo. “I was taken with the clean, graphic nature of the logo and decided to play with it. I replaced ‘DuPont’ with my last name ‘Dedios’ and mimicked the style of the lettering.”

Dedios’ emerging study of logos and newspaper typography as applied to fashion design has helped define the senior thesis project she is developing in her Sportswear Incubator class.

Natalia Dedios at work on her senior thesis project

“Iconic logos are relatable, familiar and eye-catching. To me, putting a non-fashion-related item, like a newspaper logo, on a silk dress is playful and amusing.”

Dedios’ examination of logo-types extended to classic video game titles, shopping bags, and vintage horror movie posters.  That led her eye to New York newspaper and magazine logos. “I’m playing on the logos of the New York Times, New York PostNew York Observer and New Yorker magazine.”

In the development of her “Dedios” jacket, Natalia cut out the letters in leather and top stitched them onto a leather jacket. “That was the first time I put my name on clothing I had made. I got positive reactions on it so I continued to use “Dedios” as part of my designs.”

Natalia Dedios designs using logos and typography

By the end of Incubator class Natalia will have one look using the techniques experimented with in class. “So far we’ve worked with wool, delicates and sheer fabrics.”  Velvet, pile fabrics, plastics and unconventional materials come next.

“Natalia’s work reminds me of Andy Warhol’s work but with a delightful personal twist,” says C.J. Yeh, Professor of Communication Design and founder of award-winning Cynda Media Lab.

Natalia plans to carry over her logo and typography-inspired work to her senior thesis collection. “It’s all about the graphic element. The pops of bold colors,” she says.

Designs she’s contemplating for her collection include puffer and denim jackets, as well as closet staples and layering pieces like T-shirts, crop tops, and silk tops.

Natalia Dedios designs using logos and typography

“The most interesting thing about her approach is that she didn’t just recreate the logos like works from the POP Art era.  She went further and adopted these iconic typographic styles then apply to her own name,” says Professor Yeh.

“Conceptually, it feels like a statement on how the media environment that we live in eventually become an inseparable part of us.” 

Typography inspiration

For now, Natalia is continuing with the technique of top stitching leather letters on fabric. “I also want to explore painting on fabric, screen printing, using markers, sustainable dyeing and machine embroidery. I pull my inspiration from what I see in the real world every single day.”

Photos: Rachel Ellner & Natalia Dedios

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