Category: Advertising and Marketing Communications

  • Professor Craig Berger Knows His Way Around

    Professor Craig Berger Knows His Way Around

    Few individuals navigate their paths as adeptly as Prof. Craig Berger, Chair of the Spatial Experience Design, Graphic Design, Packaging Design, and Advertising and Digital Design departments. He not only excels in finding his own way. He also extends a helping hand to others seeking direction. Recently, Prof. Berger spearheaded a team at the blue-chip…

  • Corky Lee the Unofficial Historian of NYC’s Chinatown and beyond

    Corky Lee, a chronicler of Asian culture in Chinatown and nationwide, has succumbed to COVID-19.  Lee put Asians back in the historical picture of American life. He was a great friend to FIT faculty and students, introducing them to chronicling Manhattan’s Chinatown. “Corky Lee was the unofficial historian of Chinatown and Asian life throughout New…

  • Opportunities in the Rebranding of America

    Opportunities in the Rebranding of America

    There’s a wave of rebranding taking place across the country in the wake of Black Lives Matter protests, and a realization that Black dollars matter as well. For many major brands, it has been a long time coming. “The names and images on so many products were weaponized from their inception,” says Communication Design Professor…