Why did you choose FIT?
It was my dream. Ever since I was a young girl, I envisioned myself walking down Fashion Avenue, through the glamorous doors of FIT. I was completely in love with fashion and knew FIT would give me the best education and connections in the industry.
What drew you to study Fashion Merchandising Management?
I have always exceled in art and business. I decided to major in FMM because it was the perfect combination of both. FMM allowed me to tap into my creative side while learning the business fundamentals needed to succeed in every industry.
Looking back, what was most valuable to you at FIT?
The specialized classes at FIT are one-of-a-kind. Students are able to focus on specific topics within the industry, which prepare you for the real world and keep your passion alive. All of my friends who attended other universities were impressed by the amount of group projects and fashion brands I created within class; FIT made hard work and learning fun.
Tell us the story behind Karma for a Cure.
I was inspired by my father’s battle with cancer to create a lifestyle brand that was fashion-forward and philanthropic. “Every design tells a story, every story supports a cause.” Each product in my collection is a piece of art; it has a deeper meaning than what meets the eye. Karma for a Cure meshes fashion and philanthropy on a daily basis, and creates awareness for over 13 causes.
We recently met at Henri Bendel, where you were invited to sell your products. How did that opportunity come about?
I went to Henri Bendel’s “open-see” in October. This event is held twice a year and allows designers from around the world to showcase their collection to HB buyers for a chance to be featured in their flagship store. I was chosen out of 1200 designers, on the spot, to feature my new “Healing Halo” Hair Collection during a Trunk Show at their 5th Avenue location. I would have never known this open-see existed, had I not found out years ago through my studies at FIT.
What are your thoughts on social media? Any platforms in particular that have significantly helped in branding?
Social media allows brands to be exposed to thousands of potential customers on a daily basis. Specifically, Instragram has helped me gain my client base through the use of product photos and relevant hashtags. Instagram gives customers a behind-the-scenes view of the brand and allows open communication between the brand team and the customer.
What’s your favorite part of your work?
There are so many things I love about my work: designing, helping others (charities), following my inner passion, and being my own boss. I can work 24 hours straight for 7 days and it still doesn’t feel like work. When you find the right fit for yourself, it’s like the perfect relationship; it’s passionate and rewarding.
What does it mean to you to be able to use your creativity as a way to give back?
It honestly means the world. I have the opportunity to do what I love and make a difference in the lives of others. It’s very rewarding and motivates me every day to keep learning, growing and creating.
What is your favorite item in your workspace?
My vision board. A personal collage of my goals and vision for the future that keeps me motivated, focused and happy!
What advice would you like to share with peers and current students?
Follow your passions now. You don’t want to be the person to look back and say “what if”. Surround yourself with people who believe in your dreams. Most of all, believe in yourself…YOU can make anything happen if you have a dream, a plan, and major work ethic.
I love to collaborate! Email me at [email protected] or visit www.karmaforacure.com for more information.