Tag: merchandising
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Star Wars: The Merchandise Awakens
The designer’s job is to take buzz and capitalize upon it. This is also the marketer’s job, and the ones who work for George Lucas and Disney Inc. are the best in the world. Did you know a new Star Wars movie was opening December 18? If you didn’t, allow me to point out at…
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Modern as a Menswear Mag
New publication ventures ebb and flow. The last few years the trickle became a mighty river, and these are marketed mostly towards young, adventurous male consumers. We have been able, luckily, to subscribe to many of these, so we are giving them this cheery little introduction. This is an unprecedented amount of menswear titles to…