Tag: marketing

  • Menswear (again): Down, Not Up

    In my slightly obsessive following of menswear trends (and their marketing mojo),  I found this businessy tidbit: http://www.businessinsider.com/this-hoodie-is-so-insanely-popular-you-have-to-wait-months-to-get-it-2013-12 Not being a huge fan of the hoodie, this caught my eye.  I mean, seriously:  Why a hoodie?  I like a bit of wool in my outer layers, because it keeps me warmer.  A hoodie?  I was…