Tag: marketing
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Menswear (again): Down, Not Up
In my slightly obsessive following of menswear trends (and their marketing mojo), I found this businessy tidbit: http://www.businessinsider.com/this-hoodie-is-so-insanely-popular-you-have-to-wait-months-to-get-it-2013-12 Not being a huge fan of the hoodie, this caught my eye. I mean, seriously: Why a hoodie? I like a bit of wool in my outer layers, because it keeps me warmer. A hoodie? I was…