This is not a new magazine, but we recently were able to add it to our collections through a generous donation. Originally founded as a punk title in Montreal, Vice is now a giant digital media company with its own TV channel in the US.
As you can see, we picked it for its thematic cover. Have the happiest of holidays, whether you celebrate or not. The FIT Library will be closed from December 24-January 3 so that FIT staff and faculty can enjoy time off with their loved ones as well. See you in the New Year!
For some more information about this magazine title, you can take a look at these sites:
The designer’s job is to take buzz and capitalize upon it. This is also the marketer’s job, and the ones who work for George Lucas and Disney Inc. are the best in the world.
Did you know a new Star Wars movie was opening December 18? If you didn’t, allow me to point out at least 10 tie-in merchandising/publicity stunts that will remind you in that old Taking-Your-Money sort of way. And maybe a few that won’t.
Ok, so I’m not going to show you that many, but I’m sure you could probably find 200 with a simple Google search. Here at FIT, the ones that interest us are the ones that tie into fashion. So far, this line of socks is my favorite.
A quick glance at the PERS Display of hot current titles shows the print world’s obsession with marketing tie-ins. Just to offer a few titles which have Star Wars-themed covers:
Vanity Fair June 2015, 3Dworld Christmas issue, Elle US 12/15, Interview 11/15, TIME 12/15/15, Wired 12/15, and, of course, Entertainment Weekly 11/20/15 double issue . That was without even looking. Imagine if I’d gone through more of the graphic design titles!
The Vanity Fair cover consists of adoring photographs of the major cast and crew, as you see.
It’s no surprise that a Star Wars film should be discussed in 3D World or Wired. Not only is the content of those magazines more relevant to the film, but the magazine’s audience is squarely within the traditional audience for science fiction worldcraft.
But Star Wars has transcended the regular speculative fiction audience. That first movie, released in 1977, has become part of American culture, one of our myths.
J. J. Abrams, the director himself, seems to have “left half his soul” on those worlds. (Wired, Dec 15, 128)
And then there are the characters. The mythos wouldn’t work without the many odd beings that inhabit it. CD World tackles that angle, by interviewing Tom Isaksen, Character Artist for Darth Vader, among others (3D World, Christmas, 32-35). Many of the characters and effects were the result of computer generation, which is the focus of this magazine.
But this passion is carried through some unlikely venues. In marked contrast from the 1970s when Lucas pleaded with studios to get approval for the first film’s 8.25 million. Nowadays when the marketing team go to work, the film and its actors are everywhere.
New character Rey (played by Daisy Ridley) has been embraced by the media. In Interview magazine, Carrie Fisher (Princess Leia in the 1977 film) cautions Ridley that she’ll never be able to change her hair style again, because fan expectations will not age with her.
Popular culture has embraced the concepts of past (or future) empires which the Star Wars films have illustrated.
Once considered nerdy, Star Wars themes are now used even in fashion world without question. The references are so mainstream that they are understood with a minimum of context provided, as seen in Elle US’ December 2015 cover.
Ridley is again the star of the shoot. But Elle has made very little pretext at considering Ridley the actress or the woman. She is shot as a model, framed in pseudo-‘Star Wars’ mannequins, fashionable heels and holiday red. Huh?
Costume is a key element in how the characters interact. Picture the sweep of Darth Vader’s cape, for instance. In the current movie, costume director Michael Kaplan admits that a cool costume idea helped create a new character.
Joanee Honour, costume archivist at Lucas Museum of Narrative Art (and former employee of the FIT Library) points out that the many influences the original Star Wars designers used been reflected back by designers’ use of Star Wars as an influence on runway shows. Honour cites gold “droid” leggings at Balenciaga in 2007 as but one example, but the excitement about the current movie has been caught by new designers as well.
We know the semester is winding down and we send many wishes that you get everything finished in time!
This week, we remind you about our collection of comic books and graphic novels. We’ve chosen one out of a whole slew of titles:
As graphic novels become more and more mainstream, the library has begun to collect them and other comic book formats. We have quite a collection of comic books up on the 6th floor, but there are still few enough that we file them alphabetically by title. They are in two file cabinets in the reading room, near the Mac stations.
The library has also been collecting graphic novels for many years. You can find those filed by subject in the regular stacks on the 5th floor.