This week’s title is one of my favorite of our recent acquisitions. Although it is published in print 2x/year in London, the title has a pan-European focus. The publishers, who are passionate about the art forms of fashion journalism and illustration, were moved to put together a print form that would present both, to offset the concentration of runway reporting and photography that currently dominates the fashion press.
“DASH introduces a surprising visual experience by showcasing fashion art and not shying away from an unconventional approach, fresh and modern. The primary aim is to provide a unique aesthetic experience for visually aware and fashion conscious people in a print medium distributed worldwide.”
The thing I like about this title is that it covers fashion, but as an art form, not a commodity, and not as research for a business. It engages with the artistic aspects of what people wear and how people depict what people wear. This makes it a bunch more inspiring and fresh than the average glossy.
This coverage includes the idea of clothing worn by “ordinary” people, as opposed to highly paid walking mannequins and socialites. It also covers a lot of gallery shows where the objects are fashion related. I don’t know about your media consumption, but I would have to dig a lot deeper than I have so far in order to find this information and these artists.
“In line with our design philosophy, we present a marriage between information, individuality and unique aesthetics.”
This title stretched my creative brain a bit. Which is something I want to happen often. Bravo!
Hi, all! Happy Snow Day tomorrow! As promised, I am going to refer back to the Red Carpet Bingo card I posted about a month back. Turns out that we’ve suffered some slowdowns from our hack at the beginning of February, and it has taken a while to recover fully. Plus, we were pretty excited about the activities around International Women’s Day here. (You may have noticed.)
So on February 26, Hollywood threw a giant party for itself and everyone with enough money and desire for the spotlight, and, in a few cases, enough talent, showed up. We like this because they always show up dressed to the nines, and this is what FIT is all about, amirite? (Since it feels like February again, we can still talk about this, right?)
So here’s my list, based on the key I’ve repeated below. Note that after I go through the Cutesy/Not-Great list, I’m going to run through a short list of the Wow! That Worked! outfits too.
Didn’t want to see that! Blanca Blanco, didn’t your mother ever…? And Scarlett Johansson’s side cleavage *and* terrible half slip. Frankendress: Blanca Blanco, those shoulder sculptures! Hire a new staff!
Skating Partners: Definitely Damien Chazelle and Olivia Hamilton in their navy/lavender. EarrXXX Hair Ate Your Face: Halle, I love that you wore the natural, but those fine features were overwhelmed by that much pouf! Blond on Bland: Nicole Kidman, pretty as the embroidered gown was, you faded away.
Yes, It’s Art, but? Naomi Harris, that dress was sleek, but did you mean to fade into pure form? (OTOH, you might be a fashion superhero.) Mermaid Slink: Jessica Biel, you were shiny, but I liked Robin Roberts’ take better. Giant Meringue: Kate Bosworth, but my 16 year-old self LOVES it!
Woebegone Whimsy: Ginnifer Goodwin, that is the wrong lace! And the wrong color and the wrong dress. Glinty Rocks: Or maybe Robin Roberts belongs here, with Pauletta Pearson. Both of you rocked it, literally and figuratively! When Ruffles Go Bad: Alicia Vikander, I am looking at you.
Full Metal Frock: Emma Stone, that was pretty, but felt like armor! (And please relax your shoulders?) Tuxedo Tantrum: Samuel Jackson, I respect the hell outta ya, but fire your tailor! Not a Netflix Night: I feared we kept Terrence Howard up past nighty night, but Jared Leto at the Vanity Fair afterparty took it for real for real.
Suited You! Riz, my heart is yours. But Sunny is already giving you a run for it! Achoo! Octavia Spencer, but go, you, it was lovely! Blood and Lipstick: Yes, Viola, you can get away with anything!
Pantsuit Prowess: Pharrell Williams, *swoon*! See Right Through Me! Hailee Steinfeld, it was pretty but Dear Prudence: Oh, Isabelle Huppert. At least Ava Duvernay was making a Statement.
When I’M famous…! Can I just be Taraji P. Hensen when I grow up? Please? Invisible Man: Andrew Garfield, we could barely see you. Bad Superhero Costume: Chrissy Teigen. OTOH, Naomi Harris looked like Fashion’s Super (understated) Girl! Not 12 Anymore: Ryan Gosling, leave the ruffled shirt at the prom! Sketch was Terrific, but…Leslie Mann: I love a big dress, too, but this wasn’t the year for it, and *this one* was too fussy.
See you for the next awards show! Have a great snow day!
(My comments key, just so you have it…)
Didn’t want to see that! Clothes that flash too much, or the allover-embroidered nudes. Frankendress: Big, weird, ugly! You know the ones! Skating Partners: Those lovey-dovey couples dressing like one another. Earrings Ate Your Face: ’nuff said! Blond on bland: She disappeared into her dress. Yes, It’s Art, but? Conceptual, but not flattering. Mermaid Slink: That Norell/Mackie-style column of sequins. Giant Meringue: Tulle overload, wedding gowns gone bad… Woebegone Whimsey: Forced but failed cuteness. Glinty Rocks: Big, shiny objects (dress or jewelry). When Ruffles Go Bad: you get the pic! Full Metal Frock: Is it armor or the sun in my eye? Tuxedo Tantrum: Messing with a good thing. Not ‘Netflix ‘n Chill’! : Too casual; sneakers right out! Suited you: Something suity that worked (like Evan Rachel Ward, e.g.) Achoo! : Excessively feathered. Blood & Lipstick: That’s a lotta red there! Pantsuit Prowess: Good use of pants, also ref to Pantsuit Nation. See Right Through Me! : Too much sheerness, you know what I mean! Dear Prudence: Did Queen Victoria dress you?? When I’M Famous!!: I SOOO WANT THIS DRESS!! Invisible Man: Could you have dressed more ‘Ho, hum’? Con is Next Door… :Your Sci-fi costume dreams misplaced Not 15 Anymore…: No, you really *are* too old for that look! Sketch was Terrific, but…: Interesting dress on paper, not successful 3D.
This week’s title is a relative newcomer to the print scene. Real Simple was begun by Time, Inc. in 2000, in order to present the newly-fashionable simple lifestyle. (Note that this puts it well ahead of independent publications such as Oh, Comely (2012) or Kinfolk (2011) which share a similar concept.)
When Time Inc. launched Real Simple in 2000, it’s nearest competition was Martha Stewart Living, although marketers aimed to capture a new generation of women/homemakers who hadn’t grown up with many of the classic women’s titles (which I wrote about in December) such as Women’s Day, Better Homes and Gardens, or McCall’s.
The current subtitle is “Life Made Easier”, and reflects its focus on helping subscribers to pare down their chores lists. While it includes many of the standard women’s magazine items, such as product reviews, fashion tips, recipes, and interior decorating tips, the focus is generally on looking attractive with a minimum of fuss, and trendy looks that encourage personality and diversity.
When it was conceived, the title had a more minimalist look than it’s many competitors, but the market has passed it by on that trend, as seen in my reviews of the new batch of ultra-white space titles.
Like many other magazines these days, the title has a YouTube.com channel and various other social media outlets. Despite competition on all sides, the title remains popular and maintains a reasonable market share in the women’s/lifestyle category.