Welcome back to our Magazine of the Week!
This week’s magazine is HAPPI (Household and Personal Products Industry), a trade publication for the cosmetics industry. It was founded in 1963, and is published 10x/year by Rodman Media Company, in Ramsay, New Jersey. FIT subscribed to it in 1976-79, then picked it up again in 1986. This title reports on soaps and detergents, toiletries and cosmetics, waxes, polishes, insecticides, aerosols, and the chemical makeup and production of other personal products meant to be applied externally to human skin.
Since this is a trade publication, advertising focuses more on creation and patenting of chemical compounds and suppliers of raw materials, such as coconut oil, BASFs Replexium peptide anti-aging complex, silicones, FDA approved dyes and coloring compounds, and testing services.
The editorial content, however, is far more business focused. Reporting covers business moves, regulatory changes, product formula comparison and discussion, trade shows, new products in development, and markets that are shrinking. In addition, industry evaluation includes detailed sales figures within various market segments and market analysis, and product directories.
The title is particularly famous for its annual International Buyers Guide, but the title’s website also includes private label and corporate capabilities listings.