Hi, everyone, welcome back!
This week’s title is one of the new batch of menswear titles: menswear for the era of hipsters and normcore. There have been a healthy batch of new men’s magazines begun in the last 6-7 years, and Fantastic Man is one of the ones that led the trend. It is published in Amsterdam and comes out 2x/year, which means that it has to be especially juicy when it does.
The title was developed by Gert Jonkers and Jop van Bennekom in 2005. Their aim was to produce something that looked contemporary and of interest to thinking men over the age of 30. Their interest in fashion was a driving force, but, unlike many of the other glossy men’s mags, they felt it was time to take the sex appeal out of the fashion presentation. They round out the title with their intellectual take on pop-culture and award-winning art direction. This title is definitely part of the current fashion for minimalist graphic design.
As far as fashion goes, they seek the middle ground between all-active-sportswear all-the-time and seeing menswear as purely suit-based. Most of the editorial in the above issue is pretty accessible: common pieces like jeans, jackets and trenchcoats, styled a bit less conservatively than 10 Men or Another Man might present.
You can read more about our recent menswear acquisitions here: