Hi, everyone! Welcome back!
In the last few years, October has overtaken June as the most popular month to get married. And the most popular weekend of that month is this one: Columbus/Indigenous Peoples’ Day weekend. This week’s MoW celebrates that American institution: the big wedding.
Town & Country Weddings is a spin-off of the popular “Weddings Issue” published by Town & Country magazine every February or March in the 1990s-2003. The issue must have been popular, because in fall of 2003, Town & Country launched Town & Country Weddings as a separate title. It came out 2x/year, in the spring and in the fall, and it contained the usual bridal magazine fair, but targeted at the country-club and jet set. In 2014, the magazine was discontinued, but it had a good run for something that began life as a supplement.
It is safe to say that the usual consumer reading Town & Country has conservative, but expensive tastes. Yet this magazine is more forward-looking in graphic design, layout, and in gowns shown than our other bridal magazines. The photography layouts are so fashionably minimalist they are suitable for mobile consumption.
This title devotes a lot of editorial to the fabulous weddings of “real” people. Super wealthy (but rarely famous) ones, but actual human beings. The style spots use the snappy “Style Spy” tag to highlight wedding pics full of pretty, elegant ideas. The (larger) amount of space devoted to men’s clothing and grooming is a nod to old-school style not seen in Brides (American) or Martha Stewart Weddings. The jewelry layouts depict astonishing gems by top international jewelers. Also, unlike Brides and Martha Stewart Weddings, T&C Weddings features big fantastic weddings of non-white couples.
The editorials are pared down and elegant. While many of the styles are very simple, they aren’t necessarily traditional, as this cropped-top bride (Spring 2015 issue) shows.
Bridal magazines can be found easily by this listing in our Periodicals by Title & Subject listing:
http://fitnyc.libguides.com/periodicals-by-subject/bridalwear
And I wrote a lot more about them a few years ago in these two posts:
Have a great weekend!
And also: