It seems as if infographics are everywhere now. Increasingly, the visual presentation of data is borrowing heavily from the fields of graphic art, advertising design and even cartography in an attempt to have maximum impact on the viewer, as well as to map complex relationships between data sets. Infographics are so ubiquitous and popular now that there are even infographics on infographics – below is one of my favorites and here is a link to more.
One of the implications of the current popularity of infographics is that they have become a standard and expected part of any business or marketing presentation. The problem is that not everyone has the ability or the resources to create his or her own infographics. And that’s were the library comes into the picture. At the FIT Library, we always try to subscribe to the sorts of services that are actually used in industry, and it just so happens that one of our marketing databases provides users with ready-made infographics. How cool is that?
Mintel – Infographic Overviews
Mintel is a highly regarded market intelligence service that we have subscribed to for a number of years. Recently, Mintel has added infographics to both their product and market segmentation reports.
If a report has an infographic associated with it, it can be found directly under opening summary paragraph of the report and is usually the third PDF document presented for download.
In the coming weeks I will be featuring other business and marketing databases that offer data visualizations. In particular, I have an article in works that explores Passport GMID‘s visual resources, including their Datagraphics, which usually take the form of maps and interactive Visual Apps on industries and consumer attitudes.
Also in the works will be articles about free online tools for DIY infographics created from raw data.