Brand Image

We’ve been focusing on brand imaging and positioning a lot in my fashion merchandising class. A brand’s image is created within the minds of people, consisting of all the information and expectations associated with a product or the company providing it. It is a much more complex area of fashion than it may initially seem to be. When considering a brand’s image, you must consider:

  • brand purpose

  • the brand’s character, core brand values, and behaviors
  • how consistently the brand tells a story
  • how the consumer perceives the brand

  • how the merchandise correlates to the brand image

Last week, we went to the flatiron district (check out my post Shopping Guide: Part Deux). We were assigned to pick 4 stores that had merchandise that directly correlated to the brand’s image, and then pick one item from each store that stood out to us and talk about how each product represented the brand’s image while referring to fabric, print, colors, silhouette, design, and differentiation points.

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Here is my project in case you’d like to see!

http://prezi.com/bkiussjfdqtk/?utm_campaign=share&utm_medium=copy&rc=ex0share

Just copy and paste the link into your internet browser to see it.

TTYL,

Arielle

When Fashion Doesn’t Fit into High School

I love reading my fellow Precollege bloggers’ posts, and when I read Sophia’s post on fitting fashion into high school, I couldn’t help but feel a little envious. I’ve always wished I had gone to a creative school in Manhattan. Instead, I go to a public school in the suburbs of Long Island where all the money gets poured into a science research program that still can’t compete with those of some of the schools around.

Fashion is something I have always loved and felt a deep passion for. However, where I live, creativity really isn’t an admirable trait. The creative ones are discouraged from being who they really are; in fact, they are encouraged to pursue other interests. The creative ones are coincidentally the ones with bright blue hair and 10 different piercings, labeling them as the “art freaks”. Parents of the “art freaks” are looked down upon, since they did not raise their children in the same conservative way that the rest did.

The only respected kids are the ones that want to be doctors and lawyers; the ones that got into the Ivys (and the like) get a congratulatory hug from basically all of the school’s staff, while those going to art or fashion schools get a meek smile at best.

I used to succumb to the standards that were set upon me. My parents are very conservative, and I used to follow suit. However, this past month in Manhattan, as well as my classes at FIT, have taught me so much. Loving art or fashion is not a bad thing. Being creative is just as impressive as being good at math or science. Maybe it is even more impressive, since the creative ones are able to survive being torn down time and time again. I was never into math or science. I wanted to read, and write, and design. I wanted to create. I’ve finally accepted who I am and who I’m not.

Hiding myself away only made me miserable. Ever since I have started being more real with myself, I’ve been so much happier. I can’t wait to go to FIT this fall. I can’t wait to be in a place where I am fully accepted for who I am, what I love, and what I’m good at. I am so excited; I feel like I’m finally going to find my niche.

But something even more important that finally getting to go somewhere where I finally fit in is the realization that I should have never let other people get to me. I should have always just been myself. I should have never have tried to hide away the part of myself that so desperately wanted to be free.

I apologize for being so cliché, but don’t be ashamed of who you are. Once you really accept yourself and embrace who you truly are, others will follow suit. The only way to be truly happy in life is to be who you really are, not what other people want you or expect you to be.

Now I’m not saying that piercings and unnaturally colored hair necessarily correlate with being creative or loving art, but I have always wanted to have purple hair…

We’ll see

-Arielle

My Fashion Merchandising Project

So after reading about all the fun things we do in the city in the Precollege programs, like shopping trips and walks on the High Line and whatnot, you’re probably wondering if we actually do any serious work. Yes. We do.

For example, for my fashion merchandising class we were assigned to head to Meatpacking (check out the post I wrote about Meatpacking) and shop around the stores, not for clothes, for trends. We went to over 10 different stores for the assignment, and I think I speak for everyone in my class when I say it was an amazing day.

However, when the day was over, it was time to get serious and prepare a presentation on a few of the stores we visited. We had to analyze the fabrics used (whether natural or synthetic), the prints and colors of the clothes, as well as the sizing, the silhouette, and any details on the clothes (such as buttons, zippers, ruffles, asymmetrical hems, etc.). Lastly, we had to summarize the overall trends of each store to come to a conclusion as to what we believe are the most prevalent trends of this spring for womenswear.

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If you’d like to go through my project, here it is.

http://prezi.com/evq0u-bqi7pk/?utm_campaign=share&utm_medium=copy&rc=ex0share

Just copy and paste it into your web browser to take a look.

What do you think are the most prevalent trends this spring?

TTYL,

Arielle

Introducing Precollege Blogger: Nicole

NicoleHeaneyColorHi everyone! My name is Nicole and yes red is my natural hair color. Now that that’s out of the way let’s get down to business. I am currently a junior in high school and I live on Long Island, New York. I discovered my love of fashion at a very young age. I remember the first time picking up a magazine and thinking to myself “ Wow look at all these different styles.” Ever since then it has been my goal to pursue a career in something I’m most passionate about, which is the fashion industry. When I’m not looking at the newest trends or browsing the racks at the mall, you can find me twirling flags with my color guard team, blogging and hanging out with my 4 year old sister. (Trust me I know it’s a big age difference)

This semester will be my first time attending the Precollege program at FIT. I am taking The Ins and Outs of Fashion Merchandising and I couldn’t be more excited. In the future, I hope to become a buyer. Analyzing the trends of what consumers are buying and deciding on the trends that will be coming out is what I am all about. Oh hey I’m a poet and I didn’t even know it! Wow sorry for that corny joke, but I felt like the timing was right. Last week was my first class and I was so excited that on the first day, I walked the wrong way for 3 blocks! That’s pretty embarrassing for someone who goes to New York City as often as I do, but hey it happens.

Like most other high school juniors, I was feeling really overwhelmed in deciding what to major in. All of my friends are going crazy trying to decide what they want to do and taking this Precollege class has kind of made me feel at ease. Stepping into FIT just feels right and every time I walk out with a smile. I’m so excited to see what is in store for this semester. Wow that was really sentimental, I think I need to go grab a tissue. Ok, I’m back now. Until next week, xoxo gossip girl.

Totally kidding. I can’t wait to share my experiences this semester with you all. Being able to blog for FIT is such a dream come true and I can’t wait to let you all know how class goes.

Until Next Time,

Nicole

In The Halls: Lorie

Student: Lorie (17) New Jersey
Program: Saturday Live
Precollege Course: 
HAR 016 Creating the Fashion Figure

Describe your personal style?
My personal style changes everyday. Some days edgy, some days boho. Currently I’ve been dressing in very simple dark pieces.

Where do you go on your breaks from class?
I like going to Moda, Starbucks, or Whole Foods for some fresh fruit.

 

What is your favorite thing about FIT?
I love how everyone is as creative as I am and the professors here are so helpful!

Who or what inspires you?
My mood and my surroundings inspire me the most, followed by music and other designers.

What do you want to do after you graduate from college?
After college I would love the travel the world with my job as a fashion designer. I just want to live a happy life!

MY BLOG: e-t-e-r-n-a-l-summer.tumblr.com