It Isn’t the End, It’s the Beginning

So Saturday, May 17th, was the last day of FIT’s Precollege classes. It was so sad saying goodbye to my classmates and my professors, and I’m really going to miss being at FIT. I sadly won’t be able to attend the summer courses.

However, this isn’t really the end, because I’m coming to FIT in the fall. It’s so exciting to know that this isn’t “goodbye”, it’s just “I’ll see you soon”. I told my professors I’ll be visiting them next fall (more like harassing them non-stop), and my friends, although they are not coming to FIT next fall, will be taking more Precollege classes, so they can always stop by.

These Precollege classes were so amazing. I learned so much in such a short amount of time, and I had so much fun. I cannot fully express how much I enjoyed classes this semester. To anyone who wants to learn about the fashion industry or is considering going to FIT: take Precollege classes! You won’t regret it.

I really do believe that FIT is the best fashion school out there. August 18th (orientation) cannot come quickly enough. I’m counting down the days (literally, I have an app that counts down the days) until I move in.

So this isn’t the end of my time at FIT; it is just the beginning.

This is, however, the end of my time blogging for FIT’s Precollege blog. Thank you all for reading. This won’t be the last you hear of me though. ;)

Love,

Arielle McManus

A Trip to Macy’s!

nyc_macysHi everyone! This past weekend my Professor invited one of his former students, Bianca, to come and talk to us about her experience working in the fashion industry. Since she works at the Macy’s a few blocks over she was able to take us there and really show us where all of her hard work ends up. As most of you probably know the Macy’s in New York City is literally heaven. With the endless racks of clothes, shoes, bags, makeup and jewelry I could probably spend hours there.

Bianca works hands on with the company INC by Macy’s dealing with people overseas, analyzing sales and thinking about new ways to incorporate new details on to their clothing pieces. She was seriously the sweetest person ever and answered all of our questions. Although she said working in this industry isn’t exactly how it’s portrayed in The Devil Wears Prada she told us her job has pushed her to work harder than she ever thought she could. One thing she told us was after working with a certain garment for so long, finally seeing it on the floor being sold is such an amazing feeling. That statement made me think about how it must feel to see an item go from a simple sketch to being sold to consumers. Wow. This trip allowed me to get the “inside scoop” of what working in the fashion industry is really like and I really enjoyed it.

On the other side of things, there are only two weeks of the spring semester left. I can’t believe it! It went by so fast! I’m going to miss all of the friends I have made in my class and I’m just going to miss the class in general. But, I am also very excited to start my summer Precollege class soon after that! For the class I’m currently taking we have an end of the semester project. I have to make a mood board and write a short essay about a brand of my choice. I of course chose Michael Kors because I am absolutely in love with that brand. I can’t wait to show you guys how it comes out!

Until next time,

Nicole

 

Brand Image

We’ve been focusing on brand imaging and positioning a lot in my fashion merchandising class. A brand’s image is created within the minds of people, consisting of all the information and expectations associated with a product or the company providing it. It is a much more complex area of fashion than it may initially seem to be. When considering a brand’s image, you must consider:

  • brand purpose

  • the brand’s character, core brand values, and behaviors
  • how consistently the brand tells a story
  • how the consumer perceives the brand

  • how the merchandise correlates to the brand image

Last week, we went to the flatiron district (check out my post Shopping Guide: Part Deux). We were assigned to pick 4 stores that had merchandise that directly correlated to the brand’s image, and then pick one item from each store that stood out to us and talk about how each product represented the brand’s image while referring to fabric, print, colors, silhouette, design, and differentiation points.

Screen Shot 2014-04-12 at 9.18.22 PM

Here is my project in case you’d like to see!

http://prezi.com/bkiussjfdqtk/?utm_campaign=share&utm_medium=copy&rc=ex0share

Just copy and paste the link into your internet browser to see it.

TTYL,

Arielle

My Fashion Merchandising Project

So after reading about all the fun things we do in the city in the Precollege programs, like shopping trips and walks on the High Line and whatnot, you’re probably wondering if we actually do any serious work. Yes. We do.

For example, for my fashion merchandising class we were assigned to head to Meatpacking (check out the post I wrote about Meatpacking) and shop around the stores, not for clothes, for trends. We went to over 10 different stores for the assignment, and I think I speak for everyone in my class when I say it was an amazing day.

However, when the day was over, it was time to get serious and prepare a presentation on a few of the stores we visited. We had to analyze the fabrics used (whether natural or synthetic), the prints and colors of the clothes, as well as the sizing, the silhouette, and any details on the clothes (such as buttons, zippers, ruffles, asymmetrical hems, etc.). Lastly, we had to summarize the overall trends of each store to come to a conclusion as to what we believe are the most prevalent trends of this spring for womenswear.

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If you’d like to go through my project, here it is.

http://prezi.com/evq0u-bqi7pk/?utm_campaign=share&utm_medium=copy&rc=ex0share

Just copy and paste it into your web browser to take a look.

What do you think are the most prevalent trends this spring?

TTYL,

Arielle

Shopping Guide: Part Deux

So a few weeks ago, for my fashion merchandising class, we went to Meatpacking. I was inspired to write a little shopping guide centered around it. This past Saturday, for the same class, we went to the Flatiron District. I had such a great time, and went to so many great stores, I’m writing another shopping guide – a shopping guide for the Flatiron District!

flatiron-building-3

Peck, Harrison. Must-see Flatiron. 2010. Manhattan, NY. Nycgo. Web. 12 Apr. 2014.

Here is a list of some of the amazing stores in the area:

  • 7 for all Mankind
  • Madewell
  • A/X Armani Exchange
  • Kate Spade
  • Cole Haan
  • LF
  • Club Monaco
  • Eileen Fisher
  • DKNY
  • Lucky Brand Jeans
  • Lord & Taylor
  • BCBG Max Azria
  • Zara
  • H&M
  • Sephora

Here is a map to show you exactly where everything is located in relation to one another.

https://mapsengine.google.com/map/u/0/edit?mid=zvFiJtcSDXY4.kBLhbW5Wh-kU

Jus copy and paste the link into your internet browser to see.

As you can see, we only stayed on 5th avenue. There are so many more stores, but these are the only ones I can personally say were amazing.

Club Monaco was recently redone, and it was so beautiful! I really recommend you drop by and see for yourself (and obviously do some shopping)!

After you are done shopping, head to Eataly on 200 5th Ave for something to eat. It is so amazing! I had never been before, but I went with my friends Betsy, Emma, and Catherine (another one of the Precollege bloggers) and I’m so happy I got to. I didn’t get a chance to try it, but I’ve heard there is amazing gelato! I can’t wait to go back so that I can try it. If you’re in the area, stop by and try some – do it for me!

Until next time,

Arielle