Before and After

I see a big difference in myself and my work since I’ve been taking Precollege classes at FIT.   Last semester, I took Fabric Styling.  We designed boards based off celebrities signature styles and learned a lot about layout and organization. Learning about these things has prepared me for the class I am taking now, HFM 060  Fashion Forecasting: Seeing into the Future.  For our projects we need to make power points, blogs and boards, so in order for our presentations to look professional they need to be well thought out and put together neatly.

Here are two of my boards from the class I took last semester, HFS 180: Fabric Styling for Fashion.

1.  Emma Watson Fashion Board:

2.  Zooey Deschanel Home Decor Board: 

For my current class Fashion Forecasting I am working on a blog. The assignment is to create “a dream fashion blog.”  I am proud to see how the skills I’ve learned from Fabric Styling have carried over into the class I am taking now. I’m sure both of these classes will also help me with projects in the future and assignments in college.

This is the link to my dream blog.

http://trendwatch2012.blogspot.com/

Another change I’ve seen in myself is that I have gained more knowledge about the fashion industry. In the class Fashion Forecasting, I’ve learned about how trends go in and out of style and how companies decide what goes into their stores.  Before this class I wasn’t aware of all the careers one can have in this wonderful industry.

Thanks for reading, see you guys next week!

Jennifer

Everything You’ve Ever Wanted to Know About Fashion Merchandising (And Taking Stealth Store Photos)

Macy’s Flower Wall

BAM! FLOWER WALL!

Ok, now that I got that out of my system, let me explain. I’m currently taking HFM64: The Ins and Outs of Fashion Merchandising, and last week we went around to different stores to check out the displays and such. It just so happened that the Macy’s Flower Show was going on, so we got to see all of the amazing flowers along with the amazing clothes. Thus the flower wall. They’re not real, but all of the flowers inside were, so when you walked in a wave of floral happiness hit your nose!

Before we went out to look at the displays, the amazing Professor Ross explained to the class what we should be looking for as fashion researchers:

  • Window messages and combinations
  • Color stories
  • In-store signage and promotions (table displays)
  • Key items
  • New fashion items/details
  • Wall/fixture merchandising (outfits or individual items?)
  • Important labels/lines to watch

Our final project will be a paper on fashion forecasting (the only paper I’ve ever been excited about writing), so by noticing current trends and key items in stores we’ll have a good idea of how to predict future trends.

We walked over to 34th street to look at the displays in  stores like:

 

Macy’s                                              H&M

Forever 21                                             Zara

Notice any trends? Leave me a comment with your predictions for next year!

A little trick Professor Ross taught us is to scope out the inside of a store first, sneak in some pictures, and then go outside to take shots of the window displays. If you shoot the windows first the salespeople will know you’re there to photograph and might give you a hard time. Stores like H&M are pretty chill about taking pictures, but Zara will throw a fit, so you have to be a little sneaky ;) Also, when you’re shooting the window displays, get up really close to the glass, like right on top of it, so the glare won’t show. If you look closely at my picture of the Macy’s display you can see the T Mobile store reflected in the glass, but that was before I learned to get close.

So that was our class, and it was really interesting to see what was going on in the stores right now. Next time you’re out shopping take a minute to really look at the displays and notice how everything is set up. You might be surprised at how different stores market similar items.

We also got to go shopping at Forever 21 after we looked at all the displays, and I got some really cute shorts that I’m dying to wear to class once it gets warm, but that’s a whole different story. There’s going to be someone roaming the halls during class times to take pictures of stylish Precollege students, so I’ve been planning out some fabulous things to wear. I can’t wait to see what some of you guys are wearing!

Hope everyone has had a great week so far, and don’t worry, the weekend is almost here, so we’ll be back at FIT before we know it!

Erin