As an 11-week course, we had a number of assignments along the way to keep us on track, to prepare us for a career in presenting our ideas to our peers, and to test our knowledge of the material we learn. Inevitably, this last class marked the final assignment: creating a fashion line for a fictional collaboration between a chosen fashion icon and retailer.
In terms of product development, this means breaking up the fashion line into the categories of fashion, core, and essentials.
For my project, I was assigned James Dean as my fashion icon, and Brooks Brothers as my retailer. Thus, my personal goal was to create a collection embodying the edgy, rebellious side of James Dean while not straying too far from the traditional, conservative Brooks Brothers image. I had to try not to alienate the target customer, while using my new fictional brand ambassador to hopefully draw in younger customers to breathe new life into the retailer. I took advantage of the common links of layering and “All-American”-ism between my icon and my brand. This collection was my result:
I also thought it would be a cute idea to create a few outfits (to present via Keynote) out of the items in my collection, using Polyvore. These are a few results of that:
So that’s the crux of my FIT chronicles! Thank you to all of my readers and supporters this season, to my professor, to the Precollege Program directors, and to the great girls in my class for making this semester an excellent and memorable one!
I can say in all honesty that this is a great course, and I would highly recommend it not only to anyone interested in fashion, but to anyone interested in evolving into their best self in the most constructive of environments. It sounds dramatic, because it is; this class and the entire experience it promotes is honestly life-changing.
I shouldn’t hope to see you at FIT’s Precollege Program next Spring- YOU should hope to see yourself here! Give yourself the gift of self-love this holiday season and sign up for class!