On the Outside Looking In: Precollege Crash Course of HAC 063

hac 063

Mentions of Kanye West, Kim Kardashian, and Coco Chanel, were made when the class was asked about creative people who have used modern technology and advertising techniques to build empires.

Walking into Professor Bohn’s dark computer lab where students listened to his lecture, I am reminded of my own college classes at BMCC. Students occasionally glanced at notepads to write down what the professor was saying, spending the remaining time looking at the slides of the PowerPoint that appear on their computer screens. The class was about Marketing, mentions of ad agencies and the debate over “creativeness vs. business”, made that abundantly clear. Professor Bohn stood in the middle of the room in a sport coat, discussing several aspects of successful marketing campaigns. He would weave the internal attributes of any advertisement, and compare them to something modern. Mentions of Kanye West, Kim Kardashian, and Coco Chanel, were made when the class was asked about creative people who have used modern technology and advertising techniques to build empires.

“There are no products, only services,” the professor said,

The professor would use the PowerPoint to begin discussions germane to the topic of marketing. “There are no products, only services,” the professor said, stating that when someone purchases a product such as Crest toothpaste, they’re paying for the “beautiful, shiny, white teeth” that the brand promises. After finishing a few information slides, the professor began to show different ads on the screen. Prominent companies like Chanel, Campbell’s, Porche, Apple, and the U.S. Army use similar techniques to market their products. When asked about the designs and slogans that appear on the screen, the students are actively engaged with the professor, throwing idea out into the open to be discussed at will. The atmosphere was intense, but accepting. Most people took a turn to say their piece or comment on the ads, the discussion morphed from the aesthetic aspect of the ads, to what the students might have done differently to improve the ad.

Spending time in Professor Bohn’s class showed me that not only are FIT Precollege students ready for FIT, they’re striving to become the moguls of tomorrow and it shows in their work.


The Power of Observation, by Arden

FotorCreated      I find it interesting to observe-people watch-observe everyone in their daily routine. This week’s focus in my beginner photo class was City Life. Now the cool part of observing “City Life” is diversity. There is so much to assimilate. We went on a trip to Madison Square Park in NYC, going with an open crisp mind to capture an epic moment. My goal was to apply the skills I’ve been learning in class these last few weeks. Most importantly an acute awareness was crucial throughout my adventure.

Screen Shot 2016-03-28 at 1.10.04 PMObserving led to my growth. From the first class I’ve been able to see a tower of progression just getting larger and larger. I realized how easy it is to categorize people. My camera was my muse of focusing in on myself and fine-tuning my future prospects. I found it interesting to see through my lenses and formulate perspective.

I was able to come to these humble realizations because of the hidden universal language of photography. Noticing how throughout this trip I step outside of my comfort zone and started a conversation with strangers by asking the icebreaker question, “Can I photograph you (or your dog!)?”Screen Shot 2016-03-28 at 1.13.07 PM

It’s important to observe and accept how we all see differently and that is the beauty of diversification. It’s important to STOP, take a deep breath, and soak in everything around you with the goal of becoming a more humble, well rounded, accepting human being.

      Screen Shot 2016-03-28 at 2.19.54 PM

First Darkroom Experience–And Some Tips!

Happy Tuesday everyone!

Although I missed my classmates and photography dearly this past Saturday, I will admit that it was a treat to be able to sleep in on Saturday morning. Spring Break Forever! Today I’m going to talk to you guys about last week’s class, and what I learned from my first time developing film in a darkroom.

I came into the city with my close friend Anna who also takes a class at FIT, and we met her friend from her class, Fiona, on the train. On our way to class we stopped at Gregory’s Coffee and Fresh&Co and spent some time catching up and chatting (I ordered a cappuccino and some green juice for during class—Anna got herself a little bottle of watermelon juice, and it matched her nails perfectly!). When we got to school we parted ways, me making my way into Pomerantz, and my friends heading to Business.

I came into this photography class with some experience in digital photography (all self taught) and absolutely no prior knowledge with film. 2 classes ago we spent about 2 hours walking around the city, specifically the flat iron district, snapping photos on film. Last class we spent the entire time developing our photos and learning the art of the darkroom—spoiler: it is not as easy as you would think. I had to leave class about an hour an a half early to make it home in time for my sister’s Confirmation, but I did have a chance to occupy the darkroom with 2 other classmates, and use the chemistry to develop my photos (my professor picked up where I left off—she dried and completed my development).

So the darkroom is A LOT darker than I was expecting—I thought my eyes would eventually adjust to the lack of light and I would maybe see the outline of what I was doing, but nope! Pitch black the entire time, which is probably better considering my claustrophobia would’ve kicked once I realized how enclosed and small the space I was in was. I shared my darkroom with 2 other girls, and we took turns cutting, rolling, and enclosing our film in our cages and tanks—thank God one of them has had experience with the darkroom before, because I could not open my film container with the can opener in the dark for the life of me. After a few attempts, we were all finally successful, and we triumphantly left the dark room after about 20 minutes—pretty good for our first time if you ask me. I then spent the rest of my class using chemicals to develop my film, and I left class with chemical stains all over my shirt and ID (if you close up on the picture of my outfit you’ll notice the stains). I put together a few tips to keep in mind while using the dark room to make your experience run smoother, especially if it’s your first time:

  • Wear practical footwear!! Seriously—I know it’s the Fashion Institute of Technology and outfits are a big part of peoples’ self expression and identity, but open toed shoes and heels in a dark room are just an accident waiting to happen—trust me. A girl in my class wears heels a lot, so she brings a pair of slippers with her to wear when working in the darkroom. If your outfit must include hazardous shoes, bring something to change into—and remember, the dark room is dark, so no one will even see your feet anyway!
  • Wear dark clothing—and nothing too fancy. This class is one that is interactive and artistic, which means that you are bound to stain something on yourself at least once during the class. The chemicals splash easily, and you usually won’t notice it on yourself until it dries. Don’t worry, it’ll wash out, but dark clothing is more ideal to hide the stain anyway.
  • If you have glasses, wear them! Goggles are mandatory when working with the chemicals, so it’s better to have perfect vision and eye protection, rather than having to wear goggles.
  • Bring your own scissors and portable can openers—It’s just easier to have your own set of tools rather than having to spend time in the dark room taking turns using the devices, while also blindly searching for them—and you’re pretty much hopeless if you drop something on the floor. Also, the can openers that I have used were not the newest or sharpest, making it harder for me to try to prod open my film case. Using a newer one can cut some time out of your darkroom use, which will make everything faster.

Next class, we will be reviewing our photos and discussing our final projects—something that I should really get started on. Let me know about your first dark room experience in the comments below!

Until next class,


Fresh juice aesthetics ft. Anna’s smirk

Some cappuccino love

A quick #OOTD–close up on my top to see some lovely chemical stains from photo developing

Fashion Forecasting

Hello readers,

As the weeks of precollege soon become memories. I have learned so much from my class “Fashion Forecasting”. This course teaches all about current and upcoming trends of the textures, colors and materials of clothing. Mainly focusing on the styling and buying of clothing. These past weeks besides the fun classes we went to 34th street to look into stores and take notice of reoccurring trends. Then another trip was to the well known fabric store “Mood” that the designers of Project Runway pick and buy their fabrics.


The store Mood was super fun and if you’re ever in the city, they have free sewing classes!  I was unable to make the trip to 34th street but it is always cool to pick and notice the new trends. Be a trend starter!



Time Flies in Magazine Design

Hi everyone!

My Magazine Cover
Well, believe it or not the Precollege fall courses are about to be up, sadly this Saturday the 19th for me! I’ve made so much progress not only on my magazine, but as well as my computer techniques.

Pictured above is the cover of my magazine titled, Depth. When putting together my thoughts and interests, I wanted to include writings of my own, as well as images I’ve taken. The features of my magazine are pieces I’ve written and the monthly departments consist of fashion and music updates, along with some writing tips.

Descriptive piece featureThe feature pages may not look like your typical magazine spread, but as a feature piece normally is, these pages will focus solely on the stories and creating an visual image for the reader.

This page to the left is one of my favorites. I took the photo during my first week of summer classes at FIT and later wrote about that specific morning during school this year. This story starts out the feature pages then carries on into the next 2 pages which are also descriptive pieces that make you think and feel as if you’re living in that specific moment in time. Descriptive piece featuresAlthough this week is my final class, I still have some more tinkering to do with each page. I’m always getting new ideas to improve each page to better fit the magazine’s aesthetic so it makes it hard to ever come to a final piece. I’m glad I ended up taking this course because it turns out I really enjoy this kind of creative work. Fingers crossed my final piece looks as great as I have it pictured in my head!

Thank you all so much for taking the time to read my posts each week and hopefully you’ve enjoyed reading them as much as I liked writing them!

Have a wonderful day!


Emily Kelly