Who knew that the most eco-friendly container for milk and juice is almost a century old? That’s right, the humble cardboard gable-top carton, patented in 1915, delivers freshness with minimal strain on the environment. The cartons create very little waste and can be recycled.
Through January 30, Project Carton, an exhibit about this sturdy standby, including faux refrigerator cases stocked full of student-designed cartons, brightens up the Fred P. Pomerantz Art and Design Center lobby.
Evergreen Packaging, producer of paperboard containers, sponsored the exhibition, along with an FIT student contest to design cartons for “Pure No Pulp Calcium Enriched Orange Juice,” “Good Grazes Skim Plus Milk,” “Frontier Farms Almond Milk,” and “All Natural Pure Granulated Sugar.” Judges from Walmart and Coca-Cola, among other companies, picked the winners, which are displayed on the contest website.
Packaging Design students created the cartons, and representatives from the Visual Presentation and Exhibition Design Department crafted an environment reminiscent of a high-end supermarket, plus an immersive interpretive pathway at the edge of the room. Hue hopes to see more environmentally friendly packaging from the Sustainable Packaging Design credit certificate, which launched last fall.
Hue enjoyed all the entries, though the winning milk carton stood out as unique and particularly enticing. We generally prefer not to stare at the cow when drinking the milk, but Jennifer Ahern’s whimsical contour drawing makes us excited to down our calcium.