JOHN VARVATOS WEARS GREAT BOOTS, TALKS ROCK STAR STYLE

John Varvatos, one of the world’s best-known menswear designers, came to FIT the other day to discuss and show slides from his new book, Rock in Fashion. It’s a smashing compilation of the coolest looks from classic rock bands, and also serves as his design inspiration notebook. The book’s title is something of a misnomer though, because, as Varvatos pointed out, he’s more interested in style than fashion: “Style for me is how you carry yourself. Fashion passes, style evolves.”

Check out the boots!

Winner of three awards from the Council of Fashion Designers of America, including Best Menswear Designer, Varvatos is famous for designing sneakers without laces for Converse. He wore brown boots with side-button detailing and was demonstrating his unique way with a scarf. His conversation was all about rock stars, mostly acts he loved from the late ’60s-early ’70s, when he was growing up in Detroit—Iggy Pop and the Stooges, Jimi Hendrix, The Clash, Patti Smith, Keith Richards. Of Lou Reed, who died the day before, Varvatos said, “Lou was somebody who pushed the boundaries every day of his life, musically and stylistically.”

In general, Varvatos prefers bands with a consistent look over chameleons who change their appearance with each new album. There was one notable exception: David Bowie. Hue’s managing editor, Alex Joseph MA ’13, who introduced Varvatos and conducted the interview, asked whether he thought menswear tended to be more resistant to change than women’s wear. Varvatos seemed to think it did. With menswear, he said, “It’s all about the great details—the finesse, the little hidden treasure. Great fabrics, fit, and leathers.”

Appearances are paramount for rock stars. That conclusion seemed inarguable from the photographs Varvatos showed of performers like Sly Stone, Rod Stewart and The Faces, and The New York Dolls. Even if they play great music at a concert, the designer remarked, “If they’re only wearing shorts and T-shirts, it’s not as great.”

In a short question-and-answer session after the interview, a student asked about the future for menswear. “Menswear is evolving faster than ever before in its history,” Varvatos said. “Women’s wear is getting stale. Men’s has much more newness.”

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