Posts tagged: website

3 Things Entrepreneurs should know about WordPress

By , February 1, 2014 8:53 am

Today’s blog is guest written by Stephanie Cockerl, a WordPress expert.
Stephanie owns nextSTEPH  a company that helps individuals, small businesses and companies take their websites to the next level.  She’s been doing this for over 16 years. nextSTEPH provides web development, search engine and social media services to clientele in the education, health, media, non-profit, and publishing industries.  For more information, visit http://www.nextsteph.com.

3 Things Entrepreneurs should know about WordPress

If you have been online for a while, hopefully you have heard the word “WordPress.”

WordPress has impacted the way people communicate and publish on the web.

Nearly 20% of the web operates on WordPress. (http://techland.time.com/2013/07/29/the-word-from-wordpress-catching-up-with-matt-mullenweg/). Many companies, media outlets, public figures, entertainers and non-profits run on WordPress. Here are some examples, http://wordpress.org/showcase/.

WordPress (http://www.wordpress.org)  is an open-source content management system or CMS for short.  “Open source” means that the software is non-proprietary. There is no additional cost for installing in on a website (other than web hosting.)

Anyone is free to contribute to the development of WordPress, from participating in the forums to attending and volunteering at WordPress conferences, or WordCamps. Developers contribute their support to the core software (http://wordpress.org/download/), themes (the templates), and plugins (mini- applications that extend beyond the WordPress core functionality.

Not long ago, if you didn’t know HTML, how to find web hosting, and create webpages, you were out of luck.  Now with WordPress, anyone can have a site within minutes.

One thing that entrepreneurs get confused about when getting started with WordPress is what version to use.  There are two versions of WordPress, www.wordpress.com  (hosted on WordPress ) and www.wordpress.org (self-hosted.)

WordPress.com

By using first method, www.wordpress.com. WordPress is hosting the website.

The benefit of having an account on WordPress.com is that you don’t have to contend with obtaining web hosting. You can also have multiple “blogs” or “websites” under one account.

When you sign up for a new account, you would be given a default web address like yoursite.wordpress.com. If you eventually obtain your own domain name, WordPress.com charges a yearly fee to attach it to your account. As the site grows, you may want to add more functionality. WordPress.com may not be able to accommodate it unless more space on the account is purchased. Also, if you don’t have your own domain, you are vulnerable if wordpress.com has hosting difficulties. If WordPress.com goes down, no one will be able to see your site.   That would be the point to consider self–hosting. When you establish your self-hosted website and you would like to forward your wordpress.com address to your own domain, there is also a fee for that.

WordPress.org

Most web hosts make it easy to install WordPress. WordPress is known for it’s “5 Minute Install.” Web hosts should also have a control panel in which WordPress is located.

Making your WordPress Site Yours

Once you install WordPress, it already comes with a default theme. If you want, you can start filling it up with content, or you can find a theme (http://wordpress.org/themes/) that better suits your website.

Once you find a theme you like and you have customized it to your liking, you may discover that the site needs a bit something extra. This is where plugins come in. Plugins extend the functionality of your site. If you want to install a form, or a place for banner ads, the plugin section of WordPress.org

(http://wordpress.org/plugins/) is where you would look.

WordPress has come a long way in under a decade. From what was once thought of as just another blogging platform to being the preferred CMS of not only the famous, but also those who want a flexible and manageable solution to make their mark on the web.

Stephanie M. Cockerl is the owner of nextSTEPH. The company has been helping individuals, small businesses and companies take their websites to the next level for over 16 years. nextSTEPH provides web development, search engine and social media services to clientele in the education, health, media, non-profit, and publishing industries.  For more information, visit http://www.nextsteph.com

 

 

Learn WordPress — Starts November 14, 2013

By , November 5, 2013 5:44 pm

Altered WordPress Logo

Have you heard about WordPress?

If you haven’t you are

  1. Not living on Planet Earth
  2. Not reading this page which was made using WordPress

WordPress is one of the most versatile and user-friendly web publishing applications. It has been enjoying rapid and widespread use over the past few years. Find out how easy it is to make web sites, change or create themes, add plugins and expand your offerings to clients – or maybe you just want to create a new web site for yourself.

Do all of this without having to know a lick of code!! How crazy is that?!?!?

Learning WP is a skill that you can hardly live without in today’s world whether you are just making a web site or are going to work for others.

And besides. Its too much fun.

Here is where you can get started learning something that is fun and useful.

Next Class Starts Thursday, November 14, 2013!!

Details And Registration

For questions about this class contact Bud Kraus, bud@joyofcode.com.

Let go of your resistance to change

By , June 1, 2013 9:49 am

So you all know the phrase lead, follow or get out of the way?  Well, when it’s your company, you have to lead or your business will get pushed out of the way.  Change and resistance to it comes up a lot when you own your own business. You’re constantly challenged.

A while back, I called in one of my teams (information architect/writer, programmer and designer) and told them we had a new project. They were eager to sink their teeth into it.  I said, before I tell you about the assignment, I have to warn you that the client will be very difficult to deal with and a real micromanager. They didn’t care and kept pushing to learn who the client was. I said “me”.  I knew myself well enough to know that I needed my website changed but that if I took the helm, we’d never get the job done – plus, I’d drive everyone crazy (including myself) trying to micromanage the project. (This same situation arose when I started writing my book, alone. I wrote and re-wrote the first chapter for at least three or four months and was just stuck at that point until my co-author came aboard and said, hey we’ll go back and fix it later, let’s just get the whole thing down on paper first – which is what we did).

My team took the assignment, gave me specific tasks to do and otherwise went away and came back with a really nice product. I knew they would do that – so I just stood back and let them make the changes what needed to be done.

Maria Moraca touches on three key areas to work on in her blog: http://ht.ly/kULcZ

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Learn WordPress Starting May 29

By , May 21, 2013 3:59 pm

Altered WordPress Logo

Have you heard about WordPress?
If you haven’t you are

  1. Not living on Planet Earth
  2. Not reading this page which was made using WordPress

WordPress is one of the most versatile and user-friendly web publishing applications. It has been enjoying rapid and widespread use over the past few years. Find out how easy it is to make web sites, change or create themes, add plugins and expand your offerings to clients – or maybe you just want to create a new web site for yourself.

Do all of this without having to know a lick of code!! How crazy is that?!?!?

Learning WP is a skill that you can hardly live without in today’s world whether you are just making a web site or are going to work for others.

And besides. Its too much fun.

Here is where you can get started learning something that is fun and useful.

Details And Registration

For questions about this class contact Bud Kraus, bud@joyofcode.com.

Bud Kraus teaches CTD 600 Web Design: HTML , CTD 605 Web Design: Cascading Style Sheets, and CTD 613: WordPress.

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