A lot of business (particularly service businesses) is done by relationships. Chemistry is one factor that helps to foster those relationships. Sharing an experience is another. That’s why networking is important. (Yes online networking is important as well and chemistry and experience sharing occur there […]
Tag: Viral Marketing
GOOGLE MAKES MAD MEN, SAD MEN
Print Media Commissions are not in Mad Men Visions In 2012, Google billed over 20 billion in advertising dollars. This was more than the total of all U.S. print media. What a contrast to what magazines and newspapers sold just five years ago! In 2006, […]
Social Media week – observations and a guest blogger on those observations
Social Media week was full of fantastic events with different experts in various sectors. The networking was great because each venue had different people to meet and multiple points-of-view. There were two global takeaways I had from the events I attended. · The first is […]
Stop marketing, and you’ll see a change
We’re usually so busy trying to get started in marketing that we tend to forget that once we start, we need to continue. What happens if we don’t? Today’s guest blogger, Aruna Inalsingh (http://www.animarketingservice.com/) provides some insight into marketing, measurements and meltdowns of the corporate […]
RETAILOR-MADE… CUSTOMIZED CUSTOMER EXPERIENCES THROUGH MOBILE ENGAGEMENTS
RETAILORS might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For retailors, their creative strategies must now be based on their target customers’ own positioning of their most relevant […]