Tag Archives: Viral Marketing

Coach Celebrates FNO with the Return of the ‘Classic’ Duffle

Wow, can you believe that Coach first introduced the Duffle in 1972??  The Duffle is making a limited-edition return in their ‘Classics Collection’ on Fashion’s Night Out – today!

This iconic bag will be available online and in select stores in five traditional Coach colors: British Tan, Black, Navy, Vermillion and Olive Green.

To celebrate the revival of the Duffle, filled with it’s history and updated with fashionable women whom love it, Coach has enlisted seven bloggers for “The Duffle Project.”

Hanneli Mustaparta

Those bloggers include Hanneli’s Hanneli Mustaparta, Man Repeller’s Leandra Medine, The Glamourai’s Kelly Framel, Into The Gloss’s Emily Weiss, Tales of Endearment’s Natalie Joos, The Chriselle Factor’s Chriselle Lim and The Blay Report’s Zandile Blay.

Zandile Blay

They will be able to photograph and style themselves with this classic duffle, which will be featured on a special broadsheet published exclusively for distribution at during Coach’s stores as well as online Fashion’s Night Out.

Starting Thursday, Sept. 8th, the Duffle will be available on coach.com and at the following Coach locations: Bleecker Street and 595 Madison Avenue in New York, East Hampton in Long Island, Rodeo Drive in Los Angeles, and the Forum in Las Vegas. The bloggers listed will be at the Madison Avenue store from 7-8 pm in New York.

Dalia Strum teaches SXF 120: Blogging Smarts for Business.