Tag Archives: Viral Marketing

Some Blogging Tips

I wanted to officially introduce myself;

my name is Dalia,

FIT’s official Blogging expert!


It’s so interesting how quickly things have changed in the past few years, when we used to rely on Magazines and Newspapers for our content, we are able to find more accessible sources with diverse point of views, in more real-time updates.

We live in a world where bloggers sit front row at Fashion Week alongside magazine editors and A-list celebrities.  Where, they might be more recognizable because of their fashion blog, or something that recently went viral as opposed to the people sitting next to them.

So if you’re looking to start a blog, revamp your current one or even learn some new tips, why not learn from some people whom have been successful?

Start off with your Voice

  • Don’t be afraid of the word your heart chooses to flutter onto paper (or rather type) when you’re in the mood write
  • Be natural.  Especially when telling a story or delivering an opinion.  If you try to change your writing style to model someone else’s, people will notice that it’s not yours.  Remember – they like you for you.
  • Use words you’re comfortable with; when you leave your comfort zone the flow sometimes tends to disappear as well.
  • Find a happy medium between the tone you’re trying to achieve?  What is your normal personality? Fun, silly, serious, professional, warm, caring, and you. Now, lets get that online.

Make sure you’re creative

  • Be genuine and authentic, but make sure you’re telling people something that they should want to read about.
  • Photos are a great way to keep blogs interesting and dynamic with an even flow.  Along with your own personal thoughts and comments to keep them authentic with your voice.

Make sure you’re consistent

  • Not everyone sticks to a strict schedule, but the more frequently you post, the more you increase the hunger for those people to visit your page for more.
  • A few days a week definitely draws in a steady readership, however, long absences can cause a major decrease in page views
  • Don’t worry about mistakes, you’re human, people expect mistakes.  Don’t spend hours upon hours on one blog post or it will discourage future ones.

Encourage Interaction

  • Not only on your blog posts, but also through your social media community, that’s how you’re going to develop longer lasting relationships.
  • Gaining an audience just like making friends in the real world. Be genuine, sincere and friendly to people, and more often than not, they’ll be friendly right back!

Connect with other bloggers, people on twitter, and develop relationships.  Don’t just spam “Follow me” and self-publicize via Facebook and Twitter.  Take the time to write a meaningful compliment and acknowledge their hard work, they’ll most likely be interested in yours as well.   In order to boost your blog, you need to get yourself out there and make some friends.

Dalia Strum teaches SXF 120: Blogging Smarts for Business.

Coach Celebrates FNO with the Return of the ‘Classic’ Duffle

Wow, can you believe that Coach first introduced the Duffle in 1972??  The Duffle is making a limited-edition return in their ‘Classics Collection’ on Fashion’s Night Out – today!

This iconic bag will be available online and in select stores in five traditional Coach colors: British Tan, Black, Navy, Vermillion and Olive Green.

To celebrate the revival of the Duffle, filled with it’s history and updated with fashionable women whom love it, Coach has enlisted seven bloggers for “The Duffle Project.”

Hanneli Mustaparta

Those bloggers include Hanneli’s Hanneli Mustaparta, Man Repeller’s Leandra Medine, The Glamourai’s Kelly Framel, Into The Gloss’s Emily Weiss, Tales of Endearment’s Natalie Joos, The Chriselle Factor’s Chriselle Lim and The Blay Report’s Zandile Blay.

Zandile Blay

They will be able to photograph and style themselves with this classic duffle, which will be featured on a special broadsheet published exclusively for distribution at during Coach’s stores as well as online Fashion’s Night Out.

Starting Thursday, Sept. 8th, the Duffle will be available on coach.com and at the following Coach locations: Bleecker Street and 595 Madison Avenue in New York, East Hampton in Long Island, Rodeo Drive in Los Angeles, and the Forum in Las Vegas. The bloggers listed will be at the Madison Avenue store from 7-8 pm in New York.

Dalia Strum teaches SXF 120: Blogging Smarts for Business.