Tag Archives: Trends

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How to Design and Merchandise an Accessory Line

Meet our new Instructor, Art Veloira!

He will be teaching SXF 218 How to Design and Merchandise an Accessory Line, starting October 30, 2014!

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So, tell us a little about yourself…
I moved to New York in the summer of ’96, and immediately found a job in a costume jewelry company. For the last 18 years, wherever I lived and live, worked and work, I always walked the block of 39th Street, between 7th & 8th Avenues, five days a week. To this day, I would sometimes still stop and think how lucky I am to be working in the famed Garment District. The excitement goes on after so many years, without cease.
As a designer in a private label design and manufacturing facility, I’ve had the most rewarding experience of working with many famous labels and talented designers, including Peter Som, Zac Posen, Tommy Hilfiger, Michael Kors, Lela Rose, Isaac Mizrahi, and Doncaster Collection. This training has sharpened my skills as a designer and artisan with a unique perspective, and that is the ability to interpret, understand, and even get excited by an aesthetic that is not my own, as my prime objective is to deliver a piece–if not a collection–worthy of the customer’s label or name.

Was there a project or accomplishment that you consider to be significant in your career?
I consider that during the end of every major market season, Spring market in September and Fall market in February, is an accomplishment simply for having survived it, since I cater to the runway needs of a few designers during NY fashion week, and since accessories are oftentimes the last to be developed, I always worked with a challenging and tight deadline. Remember, I don’t work with just one or two designers at a time! I’m sure many designers would agree with me that talent and sense of style is a given, but stamina is another outfit we must put on every day, to make it in this industry.
But my very first taste of the garment district is what I consider most significant, in relation to my career as a designer. It was the searing summer of 1993, and to support my short stay in NYC as a struggling visual artist, I accepted a job as a delivery person to a dear friend who makes garment samples for a few clothing designers in the area. My afternoons were spent carrying multiple garment and shopping bags, schlepping them from Woodside to midtown, after a morning of ironing the freshly-sewn garments I was going to deliver. No blood, but sweat and tears, yes. But this experience opened me to the idea of possibly, one day, a career in fashion might be a nice idea?

What is exciting in the accessories market right now?
Since I work closely with different types of manufacturers, I hear more often now that there seems to be a boost in interest in manufacturing locally. This means that many designers will be more comfortable producing, since MOQ’s here are relatively not as high as any given factory in China. That to me is very exciting.

Can you give us a sneak peak of what your class will be like?
Other classes seem to have been attended by enthusiastic professionals who are mostly not in the fashion industry yet. I would expect this class to be the same, and by experience, I see that it’s not about trying to find inspiration in designing a collection, but rather, many students battle with the fact that they have too many ideas! My class will be about trimming and editing these ideas, culminating with a concept for a collection that is cohesive, impactful, and relevant. Lots of talk, visuals, and interaction!

Thank you and we look forward to your class!
To register for this class, please visit fitnyc.edu/noncreditregister

Fashion Incentives for Technology – AKA FIT?

Brandpsych logo

Is anyone surprised to see new technology being implanted into our fibers, textiles, clothing and accessories? Of course the next step will be placing the chips under our skin, but until then, let’s see how we can find ways to enhance the fashion experience. GPS chips in our pets used to sound crazy too….

A number of years ago, we had a student designing batteries into her custom-made school bags and brief cases to recharge the new hit toy – cell phones. Now we are seeing plug-in dresses and shirts!! We are exposed to the sun much of our commuting and recreating days. So why not put our “outer layer” of clothing to work? This is a natural fusion of bringing techies together with fashion creatives. The geek look is fine for some, but there are those who want a fashionable look for their appearance.

You may have seen the new ideas from Dutch fashion designer Pauline van Dongen, who started her sustainable company: Wearable Solar. Images from her website show some of the possibilities to integrate energy producing solar panels into clothes that will power up your digital devices: paulinevandongen.nl/project/wearable-solar-video/

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The art and science of “intelligent clothing” is an enticing subject for future thinking design and technology students alike. New partnerships are developing across formerly separate lines. And whether it is technology influencing fashion design or the reverse, we are being influenced to integrate technology into much more of our lives.

An early adaptation is with E-textiles that are making it possible to monitor one’s exercise routine and general health.

Our research turned up these examples:
➢ A new cancer-detecting bra is in the lab being designed to forewarn of a potential breast cancer.
➢ Sportswear that monitors your workout routine – heart rate and calories burned; injury prone patterns to correct…
➢ Google Glasses of course and Contact lenses to test for glucose levels
➢ GPS Bracelets are functional and decorative
➢ The D-Shirt — Digital Shirt by Cityzen Sciences
➢ BlackSocks app with RFID chips to keep your socks paired for life!
➢ Diapers that track a baby’s kidney function and potential medical issues…

And we recently observed how Ralph Lauren is getting in on this new wave with his PoloTech fitness-tracking compression shirts worn by the ball boys during this year’s U.S. Open tennis tournament in NYC. Working with OMsignal, a Canada-based biometrics firm, they are testing for heart and breathing rates and the stress level of a person’s workout. The measurements are read on a Bluetooth-connected Smartphone.

We are reminded of the saying: “The future is now!” And Ralph Lauren, Pauline van Dongen and others are running on fast-forward to bring these new ideas to us NOW:

Drawing by Art Winters
Drawing by Art Winters
Are your biometrics favorable? Just ask your shirt,
with its small silver yarn-bonded sensors. The answers may enhance your workout.

This adds a whole new meaning to “dressing smart”!
What apparel fashion tech have you seen or tried?

 

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

NY NY Lapdogs of luxury via @CrainsNewYork

John Larson of Water4Dogs helps French bulldog Connie with her recovery from spinal-cord damage. Photo: Buck Ennis

NY NY
Lapdogs of luxury via @CrainsNewYork
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Between our Professional Development Certificate Programs in Pet Product Design and Marketing and Creative Enterprise Ownership, FIT can help you get into the Pet Business- a great field with growth potential!