Tag Archives: Technology

Learn How To Style Web Pages With CSS – Class Starts 4/11/15


What’s CSS, you ask?

It’s Cascading Style Sheets and it is what designers use to style web pages. With CSS we add art direction – typography, layout, color and background images to our pages.

My next CSS class on FIT campus starts Saturday, April 11 and ends the following Saturday. We go from 10 AM – 5Pm and if you’re nice to me I will even let you take me to lunch.

Here are the topics we do with hands on exercises and demonstrations:

1. Smart ways to set font size.

2. Working with color and background properties.

3. Tried and true layout techniques.

4. Rollover navigation without javascript.

Plus we will get a good look at what Responsive Design is all about.

Yes, CSS3 is built into what I teach.

Since most web sites today are built upon a pre-existing framework I will introduce you to that idea as well. And if you have ever seen me create a customized WordPress theme and want to do it yourself this class is a must!!

This class is good for anyone but web design and developer wannabes wool love it the most. You will need to know some HTML before you take this class.

Now Go And Register Before It’s Too Late!!


Bud Kraus teaches CTD 600 Web Design: HTML , CTD 605 Web Design: Cascading Style Sheets, and CTD 613: WordPress.

PC vs Mac

Guest Blogger: Instructor Walter Atkinson

The difference between PC and Mac computers is not at all like it used to be.  Both have similar specs. It is all about what is inside the computer. I teach on both PC and Mac.

Macs have a better operating system and are fantastic for
2D applications, music recording and all the Apple apps.

Quality PCs  are fantastic for 2D applications, music recording and are more powerful with 3D applications.

The Mac computer structure does not favor 3D. That is why gamers and 3D artists usually use PCs.

I use a Falcon Northwest PC. They are considered one of the top computer makers in the world. Falcon is featured at all the top technology shows. And ironically, you never heard of them.

Other than  cntrl = apple and alt = opt. The interface is similar with some difference, but easily adaptable.

PCs and Mac computers are not at all like they used to be.

Students should learn to be be great with PC’s and Mac’s. There is very little difference and companies use both.

Walter Atkinson
Walter Atkinson

I teach at FIT and LIM College. Undergrad, Continuing Ed, Alumni and MBA students. I have taught at many companies and have taught hundreds of private students. I am even currently teaching an eight year old 3D Maya.

I offer classes in Photoshop for 3D printing, Sketchup for 3D printing, Photoshop, Sketchup for Interior Design, Illustrator for Fashion, Maya for 3D printing and Maya character rigging.  Many of my classes are offered in the FIT Continuing Ed program.

Other than that, I am working on recording my classes for my online Wizards school and with social media. They are revamping my ancient http://www.walterjohn.com website.

A busy, busy Spring it will be.

BRAND-NASCENCE — Birthing new ideas through retail

Brand-nascent retailers are creating new ways to help customers find and wear what their self-brand positioning demands. An example is the current trend in “brandventure” activewear, chosen to show one’s adventure choices. There are now more websites and retail stores that feature specific outdoor adventurewear  — with tempting outdoor travel ventures. Inasmuch as adventure tours are the fastest growing travel preference in the world — designers and retailers are working in tandem to provide nascent adventure fashion brands that incorporate tech assets for self-image and outdoor performance.

Sports brands are “nascenting” as well. These brands are creating high-tech wear that can focus on a single sport or adventure. Passionate sports aficionados are choosing retail to blend their love of the sport with a business opportunity. Specialization of this sort creates a brand with a pro-sport positioning that can encourage customer segments to buy more of its customized high-end apparel and related sports gear.


Another nascent tech is “mood-minding” technology that can bring together like-minded customers for similarly desired store experiences and products. Some future labs are experimenting with the customer-driven surveys to learn more about their interests and desires. This nascent tech also uses RFID (Radio Frequency ID) chips in the apparel tags to hold relevant data on a selected sport and its sport-customized apparel. Soon we will see the blending of this data to further service the customer.

These new technologies also lead to new experiential options for retailers to offer their evolving customer segments. It will be vital for retailers to strike a balance between nascence that provide high tech experiences and apparel aligned with their customers’ preferences. All the while, choosing the appropriate sports environments and atmospherics with inspiring mood-enhanced lighting and background music.

And of course, there will be nascence that re-defines luxury fashion. Some volume brands are starting to emulate luxury brands, forming their own alliances with well- known artists and designers. They are co-branding with design creatives to develop “brand-nascence” that will promise more uniquely self-styling items and personalized experiences:

Drawing by Art Winters
Drawing by Art Winters

We might ask: Is this new retailing or old retailing? Some of us remember when store owners and buyers knew their customers wants and needs and searched the markets for just the right products. Passionately delighting their customers and bringing them back for more. There seems to be a resurgence of that passion in these single-sport stores — and we are delighted!

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.