Big data technology keeps giving brands more and more personal information about YOU. The rise of technologies available to brands keeps enabling each brand to know intimate details about consumer behaviors. These technologies deliver opportunities to create more personal, 1 to 1 customer experiences (PCX) that will hopefully earn loyalty from customers, not only for their own satisfaction, but also for giving recommendations to others.
What would now be the brand’s strategy for PCX? It is being reported that there is a billion-dollar market for advertising sales on mobile videos. Major wireless carriers will be selling personalized ads that can target 1 to 1 with advanced Web videos. Digital PCX will also help retailers improve their omni-channel blend between digital, mobile and physical — “brick and mortar”– in innovative ways.
What does this all mean for the future of PCX? Is the future of media all about our mobile devices? This rapidly advancing mobile age has certainly created remarkable omni-channel experiences for consumers everywhere in the world, from obtaining instant news, entertainment, to shopping options galore. The interaction that must now be an essential factor for developing strategic PCX is and will continue to be mobile.
With the newest mobile technology in the hands of the customer, retailers are increasing their use of mobile devices to enhance the in-store sales associates’ ability to better serve their customers face-to-face. Whether it is to check prices of competitors; expand the inventory beyond what the store can or does carry; read reviews; arrange for special ordering and shipping; and even to geotarget customers with special and relevant offers as they move through the store.
A newer app option to explore is the concept for visual searching – photographing an item seen on someone while in the street and asking the retailer what they have that is similar.
Both the brand and retailer’s mission is to help the customer enjoy the shopping experience and deepen the relationship between them.
What new PCX technologies have you experienced and enjoyed?
It’s Cascading Style Sheets and it is what designers use to style web pages. With CSS we add art direction – typography, layout, color and background images to our pages.
My next CSS class on FIT campus starts Saturday, April 11 and ends the following Saturday. We go from 10 AM – 5Pm and if you’re nice to me I will even let you take me to lunch.
Here are the topics we do with hands on exercises and demonstrations:
1. Smart ways to set font size.
2. Working with color and background properties.
3. Tried and true layout techniques.
Plus we will get a good look at what Responsive Design is all about.
Yes, CSS3 is built into what I teach.
Since most web sites today are built upon a pre-existing framework I will introduce you to that idea as well. And if you have ever seen me create a customized WordPress theme and want to do it yourself this class is a must!!
This class is good for anyone but web design and developer wannabes wool love it the most. You will need to know some HTML before you take this class.