Tag Archives: Technology

PC vs Mac

Guest Blogger: Instructor Walter Atkinson

The difference between PC and Mac computers is not at all like it used to be.  Both have similar specs. It is all about what is inside the computer. I teach on both PC and Mac.

Macs have a better operating system and are fantastic for
2D applications, music recording and all the Apple apps.

Quality PCs  are fantastic for 2D applications, music recording and are more powerful with 3D applications.

The Mac computer structure does not favor 3D. That is why gamers and 3D artists usually use PCs.

I use a Falcon Northwest PC. They are considered one of the top computer makers in the world. Falcon is featured at all the top technology shows. And ironically, you never heard of them.

Other than  cntrl = apple and alt = opt. The interface is similar with some difference, but easily adaptable.

PCs and Mac computers are not at all like they used to be.

Students should learn to be be great with PC’s and Mac’s. There is very little difference and companies use both.

Walter Atkinson
Walter Atkinson

I teach at FIT and LIM College. Undergrad, Continuing Ed, Alumni and MBA students. I have taught at many companies and have taught hundreds of private students. I am even currently teaching an eight year old 3D Maya.

I offer classes in Photoshop for 3D printing, Sketchup for 3D printing, Photoshop, Sketchup for Interior Design, Illustrator for Fashion, Maya for 3D printing and Maya character rigging.  Many of my classes are offered in the FIT Continuing Ed program.

Other than that, I am working on recording my classes for my online Wizards school and with social media. They are revamping my ancient http://www.walterjohn.com website.

A busy, busy Spring it will be.

BRAND-NASCENCE — Birthing new ideas through retail

Brand-nascent retailers are creating new ways to help customers find and wear what their self-brand positioning demands. An example is the current trend in “brandventure” activewear, chosen to show one’s adventure choices. There are now more websites and retail stores that feature specific outdoor adventurewear  — with tempting outdoor travel ventures. Inasmuch as adventure tours are the fastest growing travel preference in the world — designers and retailers are working in tandem to provide nascent adventure fashion brands that incorporate tech assets for self-image and outdoor performance.

Sports brands are “nascenting” as well. These brands are creating high-tech wear that can focus on a single sport or adventure. Passionate sports aficionados are choosing retail to blend their love of the sport with a business opportunity. Specialization of this sort creates a brand with a pro-sport positioning that can encourage customer segments to buy more of its customized high-end apparel and related sports gear.

http://www.lids.com/
http://www.lids.com/
http://energyskateshop.com/
http://energyskateshop.com/
http://www.wellicious.com/
http://www.wellicious.com/

Another nascent tech is “mood-minding” technology that can bring together like-minded customers for similarly desired store experiences and products. Some future labs are experimenting with the customer-driven surveys to learn more about their interests and desires. This nascent tech also uses RFID (Radio Frequency ID) chips in the apparel tags to hold relevant data on a selected sport and its sport-customized apparel. Soon we will see the blending of this data to further service the customer.

These new technologies also lead to new experiential options for retailers to offer their evolving customer segments. It will be vital for retailers to strike a balance between nascence that provide high tech experiences and apparel aligned with their customers’ preferences. All the while, choosing the appropriate sports environments and atmospherics with inspiring mood-enhanced lighting and background music.

And of course, there will be nascence that re-defines luxury fashion. Some volume brands are starting to emulate luxury brands, forming their own alliances with well- known artists and designers. They are co-branding with design creatives to develop “brand-nascence” that will promise more uniquely self-styling items and personalized experiences:

Drawing by Art Winters
Drawing by Art Winters

We might ask: Is this new retailing or old retailing? Some of us remember when store owners and buyers knew their customers wants and needs and searched the markets for just the right products. Passionately delighting their customers and bringing them back for more. There seems to be a resurgence of that passion in these single-sport stores — and we are delighted!

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

Antar Gamble Hall Winner in First-Ever White House 3D Printed Ornament Design Challenge!

We would like to congratulate Instructor Antar Hall on his winning 3D ornament!

Antar pictured with tree and ornament in background
Antar pictured with tree and ornament in background

Congratulations Antar!! What was your initial reaction when you found out?
I was incredibly excited and had to share the news with my parents right away.

Presidents of Christmas Past & Present rendering
Presidents of Christmas Past & Present rendering
Hall family tree with 3D printed Frosted Detail ornament from Shapeways.com
Hall family tree with 3D printed Frosted Detail ornament from Shapeways.com

Has winning this award changed anything for you?
It’s garnered a lot of attention for me and my use of 3D modeling software and 3D printing from people I know and many I don’t, both in the U.S. and globally. A lot of this is thanks to being on LinkedIn allowing the news of my ornament to reach people I typically would not have access to or communicate with if I were not on LinkedIn.

Iconic White House Exterior up close
Iconic White House Exterior up close

What was it like to be in the White House during the Holidays?
Going in the White House was amazing. The architecture and decorations were stunning. Inside there were 26 lavishly decorated Christmas trees, lights galore and both high tech and traditional Christmas decorations throughout the many halls and rooms. My ornament was on a tree inside the State Dining Room, next to a richly painted portrait of President Lincoln hung above a fireplace mantle. To finally see my ornament in front of me was such an incredible and somewhat surreal moment. I stood there gazing for awhile and speaking with my mom about it and after taking a few pictures and smiling more with my mom we went on to the remainder of our tour. Among the decorations, we saw many masterfully painted portraits of past Presidents and First Ladies and even saw musical performances by a classical quartet and jazz ensemble. When we came to the end of our tour, exiting the White House was just as magical as entering it and knowing how historical a place you were just in made for an over the top experience gifting memories to cherish and last a lifetime.

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If you are able, will you enter the contest again next year?
Yes, no harm in trying my luck twice!

You are an Alumni and Instructor here at FIT, is there anything you’d like to share with our readers? Words of wisdom?
Anything is possible to achieve with a combination of hard work, strong belief in your abilities and determination to overcome obstacles to reach your goals. Family, good friends and mentors are invaluable and some good fortune along the way doesn’t hurt. Lastly, I’ve found helping others to achieve their goals can create a win-win situation for all.

Thank you for sharing your photos and once in a lifetime experience with us and we will see you soon for your next class!

Antar Hall teaches CTD 429 Intro to Rhino for the CAD Novice