Posts tagged: Technology

Learn WordPress — Starts May 28, 2014

By , May 20, 2014 3:30 pm

Altered WordPress Logo

Have you heard about WordPress?

If you haven’t you are

  1. Not living on Planet Earth
  2. Not reading this page which was made using WordPress

WordPress is one of the most versatile and user-friendly web publishing applications. It has been enjoying rapid and widespread use over the past few years. Find out how easy it is to make web sites, change or create themes, add plugins and expand your offerings to clients – or maybe you just want to create a new web site for yourself.

Do all of this without having to know a lick of code!! How crazy is that?!?!?

Learning WP is a skill that you can hardly live without in today’s world whether you are just making a web site or are going to work for others.

And besides. Its too much fun.

Here is where you can get started learning something that is fun and useful.

Next Class Starts Wednesday, May 28, 2014!!

Details And Registration

Not too late to enroll and start learning WP!!

Contact Instructor Bud Kraus bud@joyofcode.com if you have questions.

 

Bud Kraus teaches CTD 600 Web Design: HTML , CTD 605 Web Design: Cascading Style Sheets, and CTD 613: WordPress.

Learn How To Style Web Pages With CSS Starting 3/2

By , February 25, 2014 8:00 am

CSS

What is CSS, you ask?

It’s Cascading Style Sheets and it is what designers use to style web pages. With CSS we add art direction – typography, layout, color and background images to our pages.

My next CSS class on FIT campus  starts Sunday, March 2 and ends the following Sunday. We go from 10 AM – 5Pm and if you’re nice to me  I will even let you take me to lunch.

Here are the topics we do with hands on exercises and demonstrations:

1. Smart ways to set font size.
2. Working with color and background properties.
3. Tried and true layout techniques.
4. Rollover navigation without javascript.

Plus we will get a good look at what Responsive Design is all about.

Yes, CSS3 is built into what I teach.

Since most web sites today are built upon a pre-existing framework I will introduce you to that idea as well. And if you have ever seen me create a customized WordPress theme and want to do it yourself this class is a must!!

This class is good for anyone but web design and developer wannabes wool love it the most. You will need to know some HTML before you take this class.

Now Go And Register Before It’s Too Late!!

 

Bud Kraus teaches CTD 600 Web Design: HTML , CTD 605 Web Design: Cascading Style Sheets, and CTD 613: WordPress.

EduTech Day: Building for the Future

By , November 12, 2013 8:58 am

Fifth Annual EduTech Day at FIT
Thursday, November 14th
9am-4pm
The Great Hall & John E. Reeve’s Conference Center
Fashion Institute of Technology, New York, NY

Edu Tech Day 2013 flyer

The day will include presentations, panels, workshops, luncheon and book signing by Jason Miles – bestselling author and expert in Pinterest and Instgram!

The Technology Development Team (TDT) in collaboration with The Center for Excellence in Teaching will be holding the fifth annual EduTech Day on Thursday, November 14, 2013. Our theme “Building for the Future” focuses on how we can integrate technology and pedagogy in response to the increasingly complex and diverse environments faculty will encounter academically and students will encounter professionally. This year’s theme is in part responsive to the college’s plan of strengthening the academic core, which will be reinforced while keeping an eye on emerging trends in the professional world. Among our goals are to foster student-centeredness within the FIT community by focusing on collaborative activities. The event will provide hands-on experience linking best practices in education and in professions with current and emerging trends in technology.

3D Printing

By , November 8, 2013 3:09 pm

3d demo

An up close and personal conversation with the Chief Technology Officer of MakerBot, Justin Day, on Tuesday, November 12 at 6:30 pm in the Marvin Feldman Center, 2nd Floor, Haft Auditorium. The implications of 3-D printing on the fashion industry cannot be understated. It has the potential to do great things: create shorter lead times for designers, offer the ability to produce things in smaller quantities, and create easy personalization. Hear how a Brooklyn-based company, MakerBot, is helping lead the world of fashion into the digital age.
Free and No Sign Up Required.
For more information contact Steven Brookstein at 212-217-4496.

Learn WordPress — Starts November 14, 2013

By , November 5, 2013 5:44 pm

Altered WordPress Logo

Have you heard about WordPress?

If you haven’t you are

  1. Not living on Planet Earth
  2. Not reading this page which was made using WordPress

WordPress is one of the most versatile and user-friendly web publishing applications. It has been enjoying rapid and widespread use over the past few years. Find out how easy it is to make web sites, change or create themes, add plugins and expand your offerings to clients – or maybe you just want to create a new web site for yourself.

Do all of this without having to know a lick of code!! How crazy is that?!?!?

Learning WP is a skill that you can hardly live without in today’s world whether you are just making a web site or are going to work for others.

And besides. Its too much fun.

Here is where you can get started learning something that is fun and useful.

Next Class Starts Thursday, November 14, 2013!!

Details And Registration

For questions about this class contact Bud Kraus, bud@joyofcode.com.

Setlog in the news

By , October 27, 2013 10:01 am

Just how integrated the industry is now was underscored at our 9/27 program. Fashion generalists function better. Read more here: http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=153762

Fibre2Fashion (October 11) reported that FIT’s Center for Professional Studies, in association with Setlog Corporation, presented Sustainability and Corporate Social Responsibility in the Global Supply Chain, a seminar held at FIT on September 27. The event addressed the issues facing global fashion brands and retailers who are under increased pressure to know more about every element in the supply chain.

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Warby Parker talk

By , September 23, 2013 7:58 am

Warby Parker

SHOPPERSONA … CUSTOMER BEHAVIORAL CONDITIONING through DIGITAL MARKETING CONTENT

By , August 29, 2013 9:33 am

Brandpsych logo

Knowing your key customers’ lifestyles and work behaviors can help create content to align your brand shoppersona with your target customer’s shoppersona. In this digital era, to communicate real value, it is necessary to provide meaningful experiences through content that is based on your carefully researched key customer persona. With exploding competition for the customer’s time and attention, brands must become the “go to,” “top-of-mind” brand name for acquiring that special “persona” humans seek. To ring that bell, as Ivan Pavlov’s studies in behavioral conditioning explored, brands must create web content experiences based on knowledge of what will activate the customer‘s want/need to shop and buy. Brands have always sought to learn how they shop and why they buy; now they must go deeper.

Ivan Pavlov by Art Winters

Ivan Pavlov by Art Winters

So what do digital marketers need in order to create their behavioral conditioning strategies? Starting with lifestyle and life work, learning your customers’ online habits: Do they spend a lot of time online? When: While at work? Only when at home? Any time on the go? For What: Are there categories of products they are more or less likely to shop for online? Where do they get relevant brand information; which blogs do they value; how much do they rely on friends and associates for referrals; what media and devices are they using …?

To gain and keep customers, a brand must align its “positioning conditioning,” to establish why the customer should consider changing their brand preference behaviors. Again we ask: How is your brand different and better in terms of what it offers the customer in their managements of life? How do you lead the customer to your touch points and get them to engage with your brand?

If you haven’t been thinking about how digital marketing is changing the behavioral conditioning in customer behavior, it may be time to update your knowledge. Specifically why and how potential customers are now shopping and buying. These insights can be used to create content for the new Native Advertising (see our July 2013 blog) that takes a new approach to how media and brands are communicating what products and services a brand can promise and deliver. Digital marketing strategies should concentrate on interactions rather than transactions. The primary goal is to develop new ways to approach your key customers with content that contains sincere concerns for helping them and developing experiences to build a relationship that is based on knowledge of their new behavioral shoppersona.

For more on Online Shopping Habits of Technology Consumers, go to these very interesting and current survey results: http://www.logicbuy.com/features/survey-online-shopping-habits-of-technology-consumers-infographic

 

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

Fashion Tech Event

By , August 17, 2013 10:26 am

If fashion tech interests you, or you are a fashion tech person, then this event is well worth attending.
http://fashiontech-ny.eventbrite.com/?utm_source=Copy+of+Copy+of+Copy+of+Events+June%2FJuly+2013&utm_campaign=MAY+2012&utm_medium=email

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

It’s not JUST about fashion…..

By , July 20, 2013 8:20 am

http://www.wearabletechworld.com/conference/?utm_source=WhatCounts+Publicaster+Edition&utm_medium=email&utm_campaign=Top+Tech+Startup+Stories+from+the+Week+-+7%2f19&utm_content=Wearable+Tech+Expo

For all you fashion folks, this might be a great event to find a business partner, an investor, an idea about the latest in fashion tech.

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

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