Tag Archives: Technology


What’s CSS, you ask?

It’s Cascading Style Sheets and it is what designers use to style web pages. With CSS we add art direction – typography, layout, color and background images to our pages.

My next CSS class on FIT campus starts Saturday, November 11 . We go from 10am – 1pm and we’ll meet a total of 4 Saturdays. (We’re off for Thanksgiving Weekend).

<Here are the topics we do with hands on exercises and demonstrations:

1. Smart ways to set font size.

2. Working with color and background properties.

3. Tried and true layout techniques.

4. Rollover navigation without JavaScript.

Plus we will get a good look at what Responsive Design is all about.

Yes, CSS3 is built into what I teach.

Since most web sites today are built upon a pre-existing framework I will introduce you to that idea as well. And if you have ever seen me create a customized WordPress theme and want to do it yourself this class is a must!!

This class is good for anyone but web design and developer wannabes wool love it the most. You will need to know some HTML before you take this class.

Now Go And Register Before It’s Too Late!!

Learn How To Sell Your Products Online With WordPress

online store

Do you want to sell clothing, shoes, jewelry or anything you can make or distribute online?

Learn how to use WooCommerce, the leading WordPress plugin which creates online stores, to build your own store.

In this hands-on class you will build your eCommerce site to sell any kind of product or service.

  • Learn how to add and manage your products, complete orders and understand reports
  • Set up a payment gateway
  • Set shipping and tax preferences
  • Find your theme that is suitable for WooCommerce
  • Learn which plugins are needed to safely and smartly run your online store.

This class is taught by Bud Kraus, veteran web design and WordPress instructor at FIT.

Prerequisite: You need to be familiar with basic WordPress capabilities.

Next class begins Thursday, November 5, 2015 at 6:20PM.

Questions? Ask Bud at bud@joyofwp.com or



Mobile 1 to 1– is No. 1

Big data technology keeps giving brands more and more personal information about YOU. The rise of technologies available to brands keeps enabling each brand to know intimate details about consumer behaviors. These technologies deliver opportunities to create more personal, 1 to 1 customer experiences (PCX) that will hopefully earn loyalty from customers, not only for their own satisfaction, but also for giving recommendations to others.

What would now be the brand’s strategy for PCX? It is being reported that there is a billion-dollar market for advertising sales on mobile videos. Major wireless carriers will be selling personalized ads that can target 1 to 1 with advanced Web videos. Digital PCX will also help retailers improve their omni-channel blend between digital, mobile and physical — “brick and mortar”– in innovative ways.

Drawing by Art Winters
Drawing by Art Winters

What does this all mean for the future of PCX? Is the future of media all about our mobile devices? This rapidly advancing mobile age has certainly created remarkable omni-channel experiences for consumers everywhere in the world, from obtaining instant news, entertainment, to shopping options galore. The interaction that must now be an essential factor for developing strategic PCX is and will continue to be mobile.

With the newest mobile technology in the hands of the customer, retailers are increasing their use of mobile devices to enhance the in-store sales associates’ ability to better serve their customers face-to-face. Whether it is to check prices of competitors; expand the inventory beyond what the store can or does carry; read reviews; arrange for special ordering and shipping; and even to geotarget customers with special and relevant offers as they move through the store.

A newer app option to explore is the concept for visual searching – photographing an item seen on someone while in the street and asking the retailer what they have that is similar.


Both the brand and retailer’s mission is to help the customer enjoy the shopping experience and deepen the relationship between them.

What new PCX technologies have you experienced and enjoyed?

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.