Tag Archives: Technology

PERSONAL CUSTOMER EXPERIENCE… PCX

Mobile 1 to 1– is No. 1

Big data technology keeps giving brands more and more personal information about YOU. The rise of technologies available to brands keeps enabling each brand to know intimate details about consumer behaviors. These technologies deliver opportunities to create more personal, 1 to 1 customer experiences (PCX) that will hopefully earn loyalty from customers, not only for their own satisfaction, but also for giving recommendations to others.

What would now be the brand’s strategy for PCX? It is being reported that there is a billion-dollar market for advertising sales on mobile videos. Major wireless carriers will be selling personalized ads that can target 1 to 1 with advanced Web videos. Digital PCX will also help retailers improve their omni-channel blend between digital, mobile and physical — “brick and mortar”– in innovative ways.

Drawing by Art Winters
Drawing by Art Winters

What does this all mean for the future of PCX? Is the future of media all about our mobile devices? This rapidly advancing mobile age has certainly created remarkable omni-channel experiences for consumers everywhere in the world, from obtaining instant news, entertainment, to shopping options galore. The interaction that must now be an essential factor for developing strategic PCX is and will continue to be mobile.

With the newest mobile technology in the hands of the customer, retailers are increasing their use of mobile devices to enhance the in-store sales associates’ ability to better serve their customers face-to-face. Whether it is to check prices of competitors; expand the inventory beyond what the store can or does carry; read reviews; arrange for special ordering and shipping; and even to geotarget customers with special and relevant offers as they move through the store.

A newer app option to explore is the concept for visual searching – photographing an item seen on someone while in the street and asking the retailer what they have that is similar.

people

Both the brand and retailer’s mission is to help the customer enjoy the shopping experience and deepen the relationship between them.

What new PCX technologies have you experienced and enjoyed?


Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

Learn How To Style Web Pages With CSS – Class Starts 4/11/15

CSS

What’s CSS, you ask?

It’s Cascading Style Sheets and it is what designers use to style web pages. With CSS we add art direction – typography, layout, color and background images to our pages.

My next CSS class on FIT campus starts Saturday, April 11 and ends the following Saturday. We go from 10 AM – 5Pm and if you’re nice to me I will even let you take me to lunch.

Here are the topics we do with hands on exercises and demonstrations:

1. Smart ways to set font size.

2. Working with color and background properties.

3. Tried and true layout techniques.

4. Rollover navigation without javascript.

Plus we will get a good look at what Responsive Design is all about.

Yes, CSS3 is built into what I teach.

Since most web sites today are built upon a pre-existing framework I will introduce you to that idea as well. And if you have ever seen me create a customized WordPress theme and want to do it yourself this class is a must!!

This class is good for anyone but web design and developer wannabes wool love it the most. You will need to know some HTML before you take this class.

Now Go And Register Before It’s Too Late!!

 

Bud Kraus teaches CTD 600 Web Design: HTML , CTD 605 Web Design: Cascading Style Sheets, and CTD 613: WordPress.

PC vs Mac

Guest Blogger: Instructor Walter Atkinson

The difference between PC and Mac computers is not at all like it used to be.  Both have similar specs. It is all about what is inside the computer. I teach on both PC and Mac.

Macs have a better operating system and are fantastic for
2D applications, music recording and all the Apple apps.

Quality PCs  are fantastic for 2D applications, music recording and are more powerful with 3D applications.

The Mac computer structure does not favor 3D. That is why gamers and 3D artists usually use PCs.

I use a Falcon Northwest PC. They are considered one of the top computer makers in the world. Falcon is featured at all the top technology shows. And ironically, you never heard of them.

Other than  cntrl = apple and alt = opt. The interface is similar with some difference, but easily adaptable.

PCs and Mac computers are not at all like they used to be.

Students should learn to be be great with PC’s and Mac’s. There is very little difference and companies use both.

Walter Atkinson
Walter Atkinson

I teach at FIT and LIM College. Undergrad, Continuing Ed, Alumni and MBA students. I have taught at many companies and have taught hundreds of private students. I am even currently teaching an eight year old 3D Maya.

I offer classes in Photoshop for 3D printing, Sketchup for 3D printing, Photoshop, Sketchup for Interior Design, Illustrator for Fashion, Maya for 3D printing and Maya character rigging.  Many of my classes are offered in the FIT Continuing Ed program.

Other than that, I am working on recording my classes for my online Wizards school and with social media. They are revamping my ancient http://www.walterjohn.com website.

A busy, busy Spring it will be.