Posts tagged: sourcing

When technology intersects with fashion – you benefit.

By , November 9, 2013 8:17 am

There’s a new tech idea/website that’s been specifically developed for fashion designers (although other businesses can certainly use it).  It seems to be a cross between crowdfunding/sourcing and market testing.  Here’s how it works: A designer posts several new items from their upcoming collection – or variations on one item – for instance the designer could post one item in multiple colors to see which color is the most appealing. The customer, if interested in the item, makes a commitment to purchase it.  When orders reach a minimum number designated by the designer, then the customer is charged and the designer starts production.  If the orders don’t reach that minimum, then the customer is refunded their money and the designer doesn’t produce it.  It’s a fashion variation on the crowdfunding theme.  But this idea goes one step further.

In crowdfunding, you go to a designated crowdfunding website and put up your idea.  Then there’s a huge hurdle which people rarely discuss – marketing. You have to market like hell to get people to go to the crowdfunding site. So you are essentially doing double marketing – first for your own website (assuming you have one) and second to the crowdfunding site.  With this product, you actually overlay the crowdfunding program onto your own website, thus driving people to your website only, which I think is a much more organic way to market yourself (although you will lose the crowdfunding site surfers who might be a source of revenue).

The concept sounds like a total win-win for the customer and for the designer.  It’s a great way for the customer to be not only ahead of the trend but to actually influence the trend – and to be the first wearing a new style.   Customers order their clothes in advance, and designers don’t risk wasting materials and manufacture for a product that isn’t going to sell well, thus avoiding excess inventory and cash flow difficulties among other issues.

So far, Voy-voy, a NY based clothing company, Feit, a shoe and accessories company, and Gustin, a jeans company are all using this new concept.

It’s called Mimoona – to learn more and hear testimonials, visit the site and see if it’s something that will work for you.  http://www.we.mimoona.com/Projects/1443?share=true&reffID=4299.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Are you curious about ethical fashion and sustainable sourcing and manufacturing?

By , October 13, 2013 10:02 am

This course will get you started and there will be AMAZING guest speakers!!

Materials and Eco Labels Photo by David Goldman/AP

Photo by David Goldman/AP

MATERIALS AND ECO LABELS – FASHION

2013 Dates: October 21, 28, November 4, 11
6:00 pm – 9:00 pm
http://www.fitnyc.edu/7390.asp

Course description:
The journey from raw material through processing, dyeing and finishing is complex. Sourcing raw materials, chemicals used in processing, energy and water use, finishing products and processes are just some of the considerations in developing sustainable textiles. This course will cover all the components and considerations of sustainable materials for fashion. It will cover the eco labels that pertain to materials in the United States and as applicable, worldwide markets and teach you how to evaluate these labels’ pros and cons. We will also touch on eco labels that apply to the packaging and labeling necessary for the retail environment.

Guest speakers include:

• Founder and Publisher of The Sourcing Journal, Edward Hertzman along with Editorial Assistant Tara Donaldson.

• Danielle Azoulay, Supervisor Product Compliance: PVH Corp.

• Rhett Godfrey, Coordinator- Sustainability Initiatives: Loomstate

• Prof. Nathan Fleisig, Expert in global supply chain, product safety, social responsibility & compliance issues. Brands include: Reebok/Adidas, Nike, Gap, AE, Justice, CLC, MLB, NBA, NFL, NHL and the US Olympic Committee.

 

Carmen Artigas teaches in the Sustainable Design Entrepreneurs certificate program.
You can follow her on facebook.com/ethicalfashionNY and twitter.com/artigascarmen.

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