A lot of business (particularly service businesses) is done by relationships. Chemistry is one factor that helps to foster those relationships. Sharing an experience is another. That’s why networking is important. (Yes online networking is important as well and chemistry and experience sharing occur there […]
Tag: social media
Social Media week – observations and a guest blogger on those observations
Social Media week was full of fantastic events with different experts in various sectors. The networking was great because each venue had different people to meet and multiple points-of-view. There were two global takeaways I had from the events I attended. · The first is […]
Fashion Week
Want to follow Fashion Week but don’t have the time to look at all the shows? You can follow our Fashion Week Pinterest Board, updated daily!
Brand MarkETing… No More Brand Marking!
So what is the difference between brand marking and markETing? In the past, branding was initially a way of marking or identifying a brand as in marking a rancher’s cattle with a branding iron. As time went on, logos were developed to mark and establish […]
RETAILOR-MADE… CUSTOMIZED CUSTOMER EXPERIENCES THROUGH MOBILE ENGAGEMENTS
RETAILORS might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For retailors, their creative strategies must now be based on their target customers’ own positioning of their most relevant […]