FIT Students are ambitious, energetic pacesetters who pursue careers in design, fashion, art, communications, and business. No matter what your career, developing a personal brand will allow you to differentiate yourself in the market, whether you want to design a new shoe line or become […]
Tag: social media
NATIVE ADVERTISING… a new definition, or will it lead to consumer deafinition?
It may be the time to ask whether this new definition is helpful — NATIVE ADVERTISING is a method of communication that is “native” to the experience offered within a website’s content, valuable content integrated within the editorial feed — not an ad-in-a-box alongside the […]
The New Role of Market Research
Today’s guest blogger is Dev Das, Founder of Expleo Insight, a consulting and market research company specializing in emerging biotech and pharma (see bio below). Dev has several years of experience in big pharma as well as running his own business so he understands the challenges and needs […]
From MADMEN to MADMOBILE The Next Era of Advertising and Promotion
Advertising and Promotion (AdPromo) is now developing a new I.D. for marketing communications, which we could call MADMOBILE. This is recognition of the blending of Social Media, Global Technologies, and 2-way mobile communications. Much has been discussed about what advertising and promotion will get to […]
10 Trends for Better Marketing and Results in 2013
Everyone loves top 10 lists. So now that we’re ending the first quarter of the year…here’s some helpful directions to focus on in your marketing and business (they are in no particular order of importance) 1. Integrate your marketing As much as everyone would really […]