Nordstrom’s has started using the recently popular application ‘Draw Something’ to engage with their younger demographic for their $10,000 scholarship program offered to high-school juniors.
When users are engaging with the app, a pop-up ad from Nordstrom displays a video with embedded links to their store locator, the Nordstrom mobile site as well as their YouTube channel.
In order to be considered for the Scholarship, the applicant must live In a state that has a Nordstrom location within the same state, have a 2.7 GPA, volunteer or participate in extracurricular activities and plan on applying for financial aid for a four-year college education. In addition, the scholarship will be paid out in four installments of $2,500 over four years.
A video initiates with past participants receiving checks from Nordstrom and the celebration with their loved ones.
Concluding the end of the video, another banner populates asking the question ‘Think U have what it takes?’ and displays Nordstrom’s scholarship url http://www.nordstrom.com/scholarship
This is a great opportunity for Nordstrom to give back to the Community and prove students with opportunities that truly need this in order to achieve their goals in terms of education.
Dalia Strum teaches SXF 120: Blogging Smarts for Business.