Tag Archives: reward advertising


Small Town and City Retailing that rewards the community, retailers, and customers…

Specialty stores could be better designed to present new customer experiences (CX) and unique shopping rewards for all shoppers and for loyal program customers.  Some communities are now supporting specialty retailers who have been challenged by incoming and ongoing mega-retail, but are rebounding with more nimble, creative and unique thinking.

Retail Therapy is offered by SPREE at the Fashion Square, Biltmore Fashion Park and Kierland Commons Luxury Malls in Scottsdale, Arizona

This can be managed by encouraging people with shopping strategies that offer the customer unusual incentives for rewards for their purchases.  For example, strategies we have recently seen could be to design customized: t-shirts, gift cards, items of artwork by local artists and artisans.

Collaborating between local shops and organizations is often a win-win outcome.

In tandem with, and actually preceding the shopping reward could be a Rewardtailer’s complementary multi-media strategy of reward advertising.

Also a Rewardtailer’s advertising should not only offer purchase rewards and overall discounts, the consumer is inundated with a plethora of offers and the followup survey — so the question should be: What will make YOUR offers/rewards different and more desired by your customers?

Lucky Magazine offers Lucky Points, their Lucky Closet, and exclusive access and CX experiences. Luckymag.com/shopoutnyc

Could you envision offering purchase rewards that provide Knowledge and Value of the town’s or retailer’s history — developing a special intriguing persona?  The Reward strategy is part of the customer’s Decision-making process.  As we have written before, Knowledge, Value, and Decision is a KVD strategy that can build a mutually valuable relationship.  People and companies desire a community that is involved in the happiness of their residents and success of their businesses.

Before the razzle dazzle of our fascination with technology gets us all excited…  Let’s remember that “there is nothing as powerful as a good idea whose idea has come.”  (Thank you Victor Hugo — even then and all the way to now.)  At the core of our new strategies must be something that will carry the day…  This is the excitement of retailing through the centuries — if you want a historical view, watch PBS’s Masterpiece retail stories: “Mr. Selfridge” and “The Paradise.”


What will we, “our time,” be known for in our future years?

Perhaps — ADVERTISING?  Interactive print newspapers in 4D?

Drawing be Art Winters
Drawing be Art Winters

For more on the use, value and research on Loyalty Programs:


A Loyalogy Consumer Study finds that retail reward programs may increase shopper spending by 33% — and with Millenials — 41%.


“70% of members feel loyalty programs are part of their relationship with a company/brand.”


Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

EDITORIAL AND PRESS RELEASE – P.R. influence through $$

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PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider:
Is a brand’s PR’s use of mobile media a sign of authenticity?
Will media have explicit editorial surveillance for a press release content that is paid for?
Will editorial content now be dominated by press releases in omni-media and omnicon?

Also, if Native Advertising consists of paid-for deals made between PR committees and a variety of media, how will reward advertising affect authenticity? Will the significant audience care – as long as they are rewarded? (see our July 2013 blog on Native Advertising.) (reward-based advertising rewards consumers for interacting with branded-content in their favorite mobile apps.)

Considering these new forms of PR content, what will editorial content become? Will it lead to an erosion of inconvenient factual positioning found in Brand Marketing Communications?
Will the PR factions of Brand Management actually create “contracts” between Brands and Media? Will the media be receptive to this idea as it changes the role of gatekeeper — to what exactly?

drawing by Art Winters
drawing by Art Winters

Now that we have omni-tweets and facebook updates and e-mail blasts, what will the consumer believe is the real story of the brand’s positioning, its image and meaning? A significant answer to this question is in the changes in marketing communications. We now have so many more methods of messaging and outlets for those messages: e-books, infographics; blogs, social media, email newsletters, webinars, … , not to mention, the traditional media that still exist.

These can be effective especially when they are a creative part of a brand’s PR and marketing campaign strategy. News outlets still need connections with the people and stories behind the brand.

The press release that was, is still useful. However, it is so much changed. What is needed now is relevant content that truly involves the receiver. The receivers of press releases used to be the media gatekeepers – reporters and editors… but this has changed due to the advent of social and mobile media, company websites and blogs. And a serious reality in this new age of PR is that the receivers of press releases are now almost any audience … and the harsh reality that content providers must face is that their press release content might never be read!

The evolution in information exchanges now requires a whole new
Brand Think!!

What do you think???


Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.