Dr. Joyce Brown, President of FIT, welcoming the new designers! Jeannette Nostra, on the Board of GIII & Morris Goldfarb, President, Chairman & CEO of GIII in the background.
The DENYC just had its kick off weekends with intense all-day sessions (you can set your beach calendar to this — it’s always the first two best weekends of perfect weather of the summer — and these dedicated 32 designers are indoors without windows the whole time) — and guess what?
They love it!
Christine Helm, Coordinator, Enterprise Center, FIT
Each year the faculty adjust the program to customize it to the class and each year the incoming class is further along in their business at the start than the year before. I co-teach growth strategies (with some marketing thrown in).
This year’s group is great. Every designer has a clearly defined niche and their styles are so appealing! I’ll be mentoring bexnyc.com and lalaandsasi.com.
I’m particularly excited about the first fashion tech designer to participate in DENYC! A handbag that charges your cell phone! Wait til you see the rest! On second thought, don’t wait http://www.designentrepreneursnyc.com/participants.html
Look for pop-up shops featuring the alumni especially as the holidays approach.
Check out the program, it’s current students and alumni, http://blog.fitnyc.edu/denyc/
Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.
By Lesly Xochmitl & Orialys Coriano, FIT Hot Topics Interns
Alice + Olivia’s Ready-to-Wear Fall 2014 collection depicted garments that are “dark, sexy, and all tied back to a Victorian element,” (just as Bendent previously stated). She was inspired by Benjamin Lacombe’s fantasyland and whimsical illustrations. And accordingly, Bendent named her own fairytale Enchanted: The Search for the Golden Monarch. Bendent explicitly displays characters such as Cinderella or Rapunzel with rich and modern looks. The model portrayed as Cinderella wore a luxurious royal blue gown and for Rapunzel we see her in a vivid green cock-tail dress and matching stockings that read: “Don’t hate a dirty mind, have a sexy imagination.”And, despite the “pure” reputation these characters demonstrate in stories, Bendent adds edge as she styled looks with dark buttons, lavishing black chokers and dramatic black cat-eye makeup touches. Bendet also showcased what she interpreted to be seventies-fashion highlights. Overall, Alice + Olivia’s designs concentrate on the Victorian era as it was interpreted in the 1970′s.
By Jove: The Biz Buzz
Aha weekly tidbits for the HT Insider
What starts in the middle and is nine days long?
Fashion week is here and typical of this business we all love – it didn’t start on a Monday and it will go for nine days and nights but to us it is “Fashion Week.” Of course, the big debate is always about what is more exciting, the clothes on the runway or the ones on the attendees entering the venues. And in case you did not know, sadly after the continuity that Bryant Park added with a fairly tight geographic dimension, this season the shows are uptown, downtown, East, West and even in Brooklyn. Given the weather and the ice and snow in the city, the stiletto crowd is really being challenged. Actually as some of the pictures show there appeared to be more sensible footwear this time than in recent seasons. Of course these shots were from day 1 so we should stay tuned. The heels may go higher after all, and the getting around to all the shows is going to be very difficult. That to me is unfortunate. A big name designer knows that people will make the effort not to miss no matter where the venue is. Alexander Wang is feeling very Brooklyn these days and has chosen to show there. But how many lesser known designer shows will get cheated or missed while press and retailers waste valuable time sprinting from one show to the next? Guess this is our answer to the Olympics!!
For a look at the attendees on the first day check this link out:
On a serious note the following WSJ article is a superbly informative piece on the process of putting together a collection, featuring designer Thakoon Panichgul (Thakoon 2/9– 545W 22St/Chelsea) from the point of inspiration to production of the samples which did not start until January 30 because of delays with fabric delivery. Experience what the creative process is and share in the designer’s stress.