Tag Archives: Retail

My SS15 Fashion Week

Ann Yee (DENYC 2014)
Ann Yee SS14 Ann Yee SS14 Ann Yee SS14

Parke & Ronen (DENYC 2012)
Parke & Ronen SS14 Parke & Ronen SS14 Parke & Ronen SS14

I also attended this event with Instructor Melissa Hall: http://www.refinery29.com/2014/09/73904/bill-cunningham-fern-mallis-interview
Favorite bits:
“Fashion is armor to get through life.”
“I eat with my eyes.” (In response to question about food. When he moved into his new apartment the first thing he did was have the refrigerator removed to make more room for his file cabinets. He can always grab something at the deli. Doesn’t much care what he eats.)
Told a story about taking a photo of a woman because of the marvelous (his most used word) way the shoulder was cut in on her fur coat. Realized later it was Garbo.
Fiercely independent. For example, pays for his ticket to Paris each year. NYT would pay but then he’d have to do what they want him to.
He cried– touched that when spoke of mother gathering coal from the train tracks or sharing a story about a wonderful party on Fire Island (the last before the AIDS epidemic hit) or his experience of the famous 1973 Versaille fashion show– he had to stop and collect himself before returning to his almost constant smile.
Never spoke ill of his family although they clearly rejected him for being in fashion.

Fashion Incentives for Technology – AKA FIT?

Brandpsych logo

Is anyone surprised to see new technology being implanted into our fibers, textiles, clothing and accessories? Of course the next step will be placing the chips under our skin, but until then, let’s see how we can find ways to enhance the fashion experience. GPS chips in our pets used to sound crazy too….

A number of years ago, we had a student designing batteries into her custom-made school bags and brief cases to recharge the new hit toy – cell phones. Now we are seeing plug-in dresses and shirts!! We are exposed to the sun much of our commuting and recreating days. So why not put our “outer layer” of clothing to work? This is a natural fusion of bringing techies together with fashion creatives. The geek look is fine for some, but there are those who want a fashionable look for their appearance.

You may have seen the new ideas from Dutch fashion designer Pauline van Dongen, who started her sustainable company: Wearable Solar. Images from her website show some of the possibilities to integrate energy producing solar panels into clothes that will power up your digital devices: paulinevandongen.nl/project/wearable-solar-video/


The art and science of “intelligent clothing” is an enticing subject for future thinking design and technology students alike. New partnerships are developing across formerly separate lines. And whether it is technology influencing fashion design or the reverse, we are being influenced to integrate technology into much more of our lives.

An early adaptation is with E-textiles that are making it possible to monitor one’s exercise routine and general health.

Our research turned up these examples:
➢ A new cancer-detecting bra is in the lab being designed to forewarn of a potential breast cancer.
➢ Sportswear that monitors your workout routine – heart rate and calories burned; injury prone patterns to correct…
➢ Google Glasses of course and Contact lenses to test for glucose levels
➢ GPS Bracelets are functional and decorative
➢ The D-Shirt — Digital Shirt by Cityzen Sciences
➢ BlackSocks app with RFID chips to keep your socks paired for life!
➢ Diapers that track a baby’s kidney function and potential medical issues…

And we recently observed how Ralph Lauren is getting in on this new wave with his PoloTech fitness-tracking compression shirts worn by the ball boys during this year’s U.S. Open tennis tournament in NYC. Working with OMsignal, a Canada-based biometrics firm, they are testing for heart and breathing rates and the stress level of a person’s workout. The measurements are read on a Bluetooth-connected Smartphone.

We are reminded of the saying: “The future is now!” And Ralph Lauren, Pauline van Dongen and others are running on fast-forward to bring these new ideas to us NOW:

Drawing by Art Winters
Drawing by Art Winters
Are your biometrics favorable? Just ask your shirt,
with its small silver yarn-bonded sensors. The answers may enhance your workout.

This adds a whole new meaning to “dressing smart”!
What apparel fashion tech have you seen or tried?


Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

Design Entrepreneurs NYC Mini-MBA program — year 3 and gaining momentum!

DrJoyceBrown DENYC14
Dr. Joyce Brown, President of FIT, welcoming the new designers! Jeannette Nostra, on the Board of GIII & Morris Goldfarb, President, Chairman & CEO of GIII in the background.

The DENYC just had its kick off weekends with intense all-day sessions (you can set your beach calendar to this — it’s always the first two best weekends of perfect weather of the summer — and these dedicated 32 designers are indoors without windows the whole time) — and guess what?
They love it!

ChrisHelm DENYC14
Christine Helm, Coordinator, Enterprise Center, FIT

Each year the faculty adjust the program to customize it to the class and each year the incoming class is further along in their business at the start than the year before. I co-teach growth strategies (with some marketing thrown in).

This year’s group is great. Every designer has a clearly defined niche and their styles are so appealing! I’ll be mentoring bexnyc.com and lalaandsasi.com.

I’m particularly excited about the first fashion tech designer to participate in DENYC!  A handbag that charges your cell phone!  Wait til you see the rest!   On second thought, don’t wait http://www.designentrepreneursnyc.com/participants.html

Look for pop-up shops featuring the alumni especially as the holidays approach.

Check out the program, it’s current students and alumni, http://blog.fitnyc.edu/denyc/


Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.